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Dealership Minds 2016: Kern Machinery

Tips for Selling to Corporate Farms

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
Corporate farms in Kern Machinery's area of responsibility take up a lot of acres and they consume a lot of equipment. Therefore, they are important to the dealership. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., shares some insights on how the dealership works with these organizations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Opportunities for a Rental Equipment Program

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The nature of the high-use equipment Kern Machinery sells means they do very little used equipment trading. Instead, the dealership creates their own used equipment through a rental program. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., explains how the rental program works. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Fostering Relationships with Shortline Equipment Manufacturers

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The relationships Kern Machinery has developed with their stable of shortline equipment manufacturers are extremely important to the dealership's success. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., talks about those relationships. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Equipment to Serve a Diverse Customer Base

By Mike Lessiter posted on January 26, 2016 | Posted in Niche Equipment Markets
About 30-40% of equipment sales for Kern Machinery come from shortline equipment. These shortline vendors are extremely important to Kern. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., describes some of the challenges faced by the parts and service departments as they support these additional lines. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

High-Use Customer Demands More of Their Dealer

By Mike Lessiter posted on January 26, 2016 | Posted in Niche Equipment Markets
As of January 2016, there are 57 different crops that Kern Machinery serves in its AOR. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., explains how this variety impacts the work Kern Machinery has to do to prepare for busy periods as farmers expect a high level of service from the dealership. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Insights on Customer Needs Come From Background in Agriculture

By Mike Lessiter posted on January 26, 2016 | Posted in Niche Equipment Markets
Beyond Kern Machinery, the Camp family operates an engine distribution business and a third-generation farm in Kern County. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., talks about how the dealership has gained insights on the ag equipment market in the area through his brother, Edwin, who operates D.M. Camp & Sons, the farm. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Sponsored Content: Success in Shortline Machinery

Succeeding as a Shortline Dealer: The Ultimate Wake-Up Call

Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
By Dave Kanicki posted on January 25, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
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RDO Equipment
Sponsored Content: Success in Shortline Machinery

RDO Equipment's Structure for Shortlines

RDO Equipment Co. recognized greater opportunities in shortlines and put dedicated resources on the job to manage decision-making across this 28-store farm equipment dealer group.
By Mike Lessiter posted on January 18, 2016 | Posted in Niche Equipment Markets
Lee Rogness, the dealer-principal of Interstate Inc. (Fergus Falls, Minn.) before selling to RDO Equipment Co. in 2008, knows the power of shortlines. His business “survived on shortlines” during transitions between majors in the tumultuous 1980s, before Interstate inked a contract with John Deere. “We lived on shortlines,” he recalls. “And then we took on Deere and we made money on both and had good market share.”
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agpro companies
Sponsored Content: Success in Shortline Machinery

Creating a Full Line Offering Through Shortline Machinery

AgPro Equipment Service in Hettinger, N.D., has found success selling farm equipment without a major line.
By Kim Schmidt posted on January 11, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
AgPro Equipment Service in Hettinger, N.D., has found success selling farm equipment without a major line. Owner Jeff Hallen opened the dealership in 2013 after spending 6 years with RDO Equipment, one of John Deere's largest ag equipment dealers.
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