Niche Equipment Markets

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Dealership Minds

Cultivating Supplier Relationships to Build Customer Loyalty

“I miss cotton,” says Larry Sitzman. “We really enjoyed serving the cotton industry for a lot of years.” But today, cotton, which was once called “white gold,” has become insignificant in California’s Central Valley, one of the most diverse agricultural regions in the U.S., if not the world. Kern Machinery, where Sitzman is the general sales manager, hasn’t sold a cotton picker in more than 10 years.
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Dealership Minds 2016: Kern Machinery

High-Use Tractors and Implements: Consulting on Service Needs

Don Zajac, service manager for the Buttonwillow, Calif., location of Kern Machinery, and James Boel, service manager for the Delano, Calif., location, talk about the process of consulting with the customer on high-use equipment. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Specialty Equipment Poses Unique Challenges for the Service Department

Don Zajac and James Boel, service managers for Kern Machinery in the San Joaquin Valley (California), explain the range of challenges they face as service managers to get equipment fixed on an appropriate timeline, whether it's John Deere equipment or one of their shortlines. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Using Precision Products to Mitigate the Impacts of Drought

Farmers in California have been looking for help from technological advances to mitigate the impacts of drought conditions. Joel Turrubiates, integrated solutions manager for Kern Machinery in Bakersfield, Calif., talks about the Field Connect solutions that some farmers have found value in. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Precision Solutions for Speciality Crops

Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, gives an overview of some of the precision technology Kern Machinery has been able to offer farmers in both row crops and permanent crops in the area. Giesick sees real-time data collection, analysis and decision-making as the future of farming. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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