To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2026 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.

The insights from this report are intended to help your business understand how to further penetrate the rural lifestyle equipment market and what this niche needs most from its equipment manufacturers and partners.

The annual Dealer Business Outlook & Trends Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the ag equipment industry. Featuring data compiled from North American dealer survey respondents, there is no comparable source of North American farm equipment industry data and analysis.

The years-long uncertainty with its war with Russia has continued to complicate the geopolitical, economic and agricultural situations. The editors of Ag Equipment Intelligence have embarked on a truly aggressive custom research project that anticipates the opportunities and challenges ahead for the agricultural equipment market following the eventual resolution to the conflict’s end. 

To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2025 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.

Since 2011, the editors of Ag Equipment Intelligence in collaboration with the Machinery Advisors Consortium have compiled the annual "Big Dealer" Report to provide the ag equipment industry with a thorough, by-the-numbers analysis into the shifts in dealer ownership, along with insight into the implications these shifts have on the industry. It's the most detailed source of information on ownership changes and consolidation trends of North America's largest farm equipment dealers.