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ARTICLES

From the Archives of John Deere

[Video] A Look Inside Deere & Co 's Archives

July 17, 2020
In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom provides a walk-through of John Deere’s impressive archives, and investment it has made to preserve the history and keep it accessible for generations to come.
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From the Archives of John Deere

[Video] Neil Dahlstrom's Journey as John Deere Historian

July 2, 2020
In this short video clip, Manager of History & Corporate Archives Neil Dahlstrom shares his personal path into the unique role that he serves in helping to preserve the history of John Deere, and assisting others in putting it into context.
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From the Archives of John Deere

[Video] Early Decisions Made & Not Made in Deere’s History

June 18, 2020
In this quick-hit video interview, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, explains a view of the world of John Deere in the 19th and early 20th centuries, and decisions made, or not made, that set the manufacturer up for success long-term.
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From the Archives of John Deere

[Video] John Deere Enters the Tractor Business in 1912

June 2, 2020
In this 2.5-minute video interview, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, talks context about what the manufacturing world looked like in 1912. That was the year the plowmaker’s board of directors decided to enter the tractor business – when fewer than 1,000 gas- or kerosene-fuel tractors existed nationally.
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From the Archives of John Deere

[Video] Why John Deere Succeeded When Others Didn't

May 22, 2020
This 2-minute video in the “Deere Historical Perspective Series” explains John Deere’s early insistence on process as its differentiator. His first patent of 1864 was for a process, and Deere demanded provide consistency of production before moving on to other products. That performance set the table for Deere to leverage riding cultivators and other innovations in the post-Civil War era, as the company empowered farmers to how they could realize more from their farms.
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From the Archives of John Deere

[Video] John Deere Emerges from Crowd of 2,000 Plowmakers

May 6, 2020
In this quick-hit video from Farm Equipment, John Deere Historian Neil Dahlstrom provides context to the 19th century farm equipment industry and how the John Deere company and its Plow Works in East Moline, Ill., made a name for itself among a crowded market of 2,000 different plow manufacturers.
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From the Archives of John Deere

[Video] The Evolution of the Branch Houses & Implement Dealers

April 27, 2020
Many have produced innovative equipment, but it’s another thing altogether to successfully distribute and promote it. In this quick-hit video from Farm Equipment, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, provides a quick summary of the origins of the upstart manufacturer’s early distribution model, starting with branch houses and the independent dealers who would educate, inform and supply farmers with John Deere’s latest innovations.
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From the Archives of John Deere

[Video] John Deere: Down on his Luck Blacksmith Turned Industry Innovator

April 16, 2020
In this quick-hit video from the editors of Farm Equipment, Neil Dahlstrom, Manager of History & Corporate Archives at John Deere, tells the story of how a blacksmith amidst a financial depression left Vermont to embark on a 6-week journey to the Illinois frontier looking for work. And how a discarded sawmill blade would revolutionize agriculture, and the farm machinery supply landscape.
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