The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.

Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations? 

Decentralized digital controls and tougher running gear designed to handle today’s higher horsepower tractors highlight improvements to LASCO’s new Lightning Weeder.

Introducing a new product — or in our case a new event — can be equal parts excitement and nerve-racking. We did the attendee survey and polling on the need and formula, we lined up key presenters and sought input for the themed roundtable discussions.

For this ‘Leadership Lesson’, let’s look at how experience impacts the future of a business. My career path has led me into many businesses and many roles. Each step on the path brought new and challenging opportunities.

Expectations are that customers are going to treat Ballweg employees with respect. If they don’t, Tom Ballweg is clear with them. “It’s easier for me to get a new customer than a new employee."

Everyone says our business depends on relationships. As we prepare for the future, will that change? The answer is no — but our focus must evolve.