Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
Big changes for Case IH and New Holland machinery dealers, customers – and rival colors.
Must Read Free Eguides
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- Boots on the Ground (2025)
- Ag Equipment Intelligence Book of Lists (4th Edition)
- Ag Equipment Intelligence Book of Data Points (3rd Edition)
- What Your Salespeople Need: A Sales Skills Checklist
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Farm Equipment Resources
Fundamentals for Dealers
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
Ongoing Series
Boots on the Ground
Farm Equipment's “Boots on the Ground” series gathers insights and best practices from a highly-successful dealership — 4-store Deere operation Alliance Tractor — and brings them to our dealer audience in focused, seasonal print and digital articles that cover the company’s successes and challenges throughout 2024, from all departments (sales, parts, service and precision).
The Farm Equipment Boots on the Ground series is brought to you by Yetter Farm Equipment.
Current Issue
2026 Update Shows Numerous Shifts Among North America’s Largest Dealer Groups
Know When to Hold ‘Em & When to Fold ‘Em
Grain Carts: A Bellwether for What's Next in the Implement Market
Product Innovations & Introductions
- Vi by visorPRO Unveils Vi 3.0: Next-Generation AI Powering Dealership Efficiency & Profitability
- New Brains and Brawn for Legacy Weed Shocker
- Service/Shop Equipment Product Roundup 2026
- Razor Tracking Advances Its Commercial Fleet Platform with OEM Embedded Telematics from CerebrumX
- [Video] Case IH Celebrates America’s 250th Birthday with Heartland Magnum Tractor
Farm Equipment Videos
Farmer Sentiment Drops in April with Current, Future & Capital Investment Indices All Down
In this episode of On the Record, brought to you by Associated Equipment Distributors, we review the decline in farmer sentiment in April, which saw the Ag Economy Barometer and the Farm Capital Investment Index drop to their lowest levels since October 2024.
Art's Way Q1 Sales Up 27% and Yetter Finalizes Martin Acquisition as European Outlook Dips
In this episode of On the Record, brought to you by Associated Equipment Distributors, Art’s Way Mfg. benefited from increased demand for its ag segment products, reporting Q1 sales up 27.3%.
Yetter Manufacturing Acquires Martin Till: Partnership Announcement and Future Plans
Yetter Manufacturing is acquiring Martin Till, with the deal planned to close by end of March. Both Derek Allensworth, Vice President of Sales and Marketing with Yetter and Tom Patterson, Vice President of Sales and Marketing for Martin Till confirm that both brands will remain separate and unchanged.
Titan Machinery Exceeds Inventory Reduction Goal, CEO Sees 'Pivotal Step' for Next Cycle
In this episode of On the Record, brought to you by Associated Equipment Distributors, we have details on Titan Machinery surpassing its Fiscal 2026 inventory reduction target of $150 million and CEO Bryan Knutson’s perspective on positioning the company for the next phase of the cycle.
Industry Insider
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How to Create an AI Policy … and Why
An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.
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You Don’t Cut Your Way to Growth: How to Market Through Uncertainty
If you expect growth in your business, this is something you need to hear.
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No-Tillers Report Planting Soybeans in Narrower Widths, Equipment Purchase Plans Decline
When it comes to planting trends in 2025, no-tillers stayed fairly consistent with their corn but made some changes to their soybeans, according to the 2026 No-Till Farmer Benchmark Report.
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AI’s Potential for Ag Machinery Manufacturers
Baird analyst Mircea (Mig) Dobre said that the firm views AI as a potential disrupter for business models built on information access and digital products.
Columns & Opinions
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NAEDA Responds: CNH’s Color-Mixing of its Dealer Network
The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.
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Is It Real, or Is It Memorex?
Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations?
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New Brains and Brawn for Legacy Weed Shocker
Decentralized digital controls and tougher running gear designed to handle today’s higher horsepower tractors highlight improvements to LASCO’s new Lightning Weeder.
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Successful First-Ever Summit, But Some Conspicuous Absences
Introducing a new product — or in our case a new event — can be equal parts excitement and nerve-racking. We did the attendee survey and polling on the need and formula, we lined up key presenters and sought input for the themed roundtable discussions.
Hiring Resource
Check out our new job platform designed to connect dealers, manufacturers, and agribusinesses with top talent—while showcasing premier job opportunities for those looking to build a career in agriculture.
Want to list a job posting? Learn more here.
2026 Dealership Minds Summit
REGISTER FOR THE 2026 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking during the 2026 Dealership Minds Summit on August 4-5 in Springfield, Ill. The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. The 2026 Dealership Minds Summit offers a mix of general sessions featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions. Register today for this 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
BEST OF THE WEB
Editors' Picks for This Week
Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week.
Special Coverage
Farm Equipment Dealer 100™
The Farm Equipment Dealer 100™ (a ranking of the top 100 North American farm equipment dealers — by number of locations) provides information on total and ag stores, brands, geographies served, employees, history, executives and ownership/company profile information.
This interactive content is compiled by the editors of Ag Equipment Intelligence and Farm Equipment.
Product Roundups
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Service/Shop Equipment Product Roundup 2026
Check out the latest innovations from some of the industry's leading suppliers. -
Grain Handling & Storage Product Roundup 2026
Check out the latest innovations from some of the ag industry's Grain Handling & Storage suppliers. -
Ag Drones Product Roundup 2026
Check out the latest innovations from some of the ag industry's leading Drone suppliers.
Top Store Items
2026 Rural Lifestyle Dealer Trends & Outlook
To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2026 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.
The insights from this report are intended to help your business understand how to further penetrate the rural lifestyle equipment market and what this niche needs most from its equipment manufacturers and partners.
Ag Equipment Intelligence 2026 Dealer Business Outlook & Trends Farm Equipment Forecast
The annual Dealer Business Outlook & Trends Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the ag equipment industry. Featuring data compiled from North American dealer survey respondents, there is no comparable source of North American farm equipment industry data and analysis.
Ukraine's Ag Equipment Needs in a Post-War Environment
The years-long uncertainty with its war with Russia has continued to complicate the geopolitical, economic and agricultural situations. The editors of Ag Equipment Intelligence have embarked on a truly aggressive custom research project that anticipates the opportunities and challenges ahead for the agricultural equipment market following the eventual resolution to the conflict’s end.
2025 Rural Lifestyle Dealer Business Trends & Outlook
To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2025 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.