Niche Equipment Markets

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Two Perspectives on Strip-Tillage

Strip-till can be a difficult term to define because it can have multiple meanings and interpretations depending on the region or objectives with the specialized farming practice. But at its core, strip-till is about seedbed preparation and tilling a narrow path of soil to create an ideal pocket for planting. Selecting the right equipment and understanding the agronomic aspects of the practice are essential to success, both for farmers adopting the system and dealers supporting it.
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Flaman shortlines
Sponsored Content: Success in Shortline Machinery

Traditional Dealerships Setting Up Separate Entities to Sell Shortline Equipment

A mainline dealer whose shortline business is critical to success sets up a separate location to quiet the major about the competitive attention at the primary location. The idea has also been talked about as a hedge move to protect a dealership whose contract or future transition of that contract could be questionable.
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Ron Harmon exterior of Big Equipment
Sponsored Content: Success in Shortline Machinery

Selling Shortline Machinery to Generate Trade-Ins — A Symbiotic Relationship

Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
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Flaman
Sponsored Content: Success in Shortline Machinery

Shortline Dealer Finds Success with Many Lines

Brand diversity allows Flaman Ag to negotiate with suppliers and meet customers needs as a shortline dealer.
Brand diversity allows Flaman Ag to negotiate with suppliers and meet its customers needs. The dealership group carries 59 different product categories from 46 different suppliers, with grain handling, storage and drying equipment as their primary product areas. “We’re constantly looking for new things, and every year or two we’ll take on a new line or the odd thing will drop off,” Flaman says.
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Sponsored Content: Success in Shortline Machinery

What Consultants Say About Shortline-Only Farm Equipment Dealerships

We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
We interviewed three consultants to get their perspective on the challenges faced by shortline-only dealers. Here's what they had to say, in their own words.
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Dealership Minds

Product Development Ties Customers to Kern Machinery

Kern Machinery has not been satisfied to merely distribute farm machinery to its customer base. With the wide diversity of crops — from almonds and pistachios to table grapes and pomegranates — grown at the south end of California’s Central Valley, many of its customers’ challenges are unique to the region and not necessarily economically feasible for its major supplier to address.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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