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55 Years of Farm Equipment
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The 55 Years in Farm Equipment video series is brought to you by AgDirect®, as we celebrate 25 years of serving agriculture’s equipment financing needs.


In 1998, AgDirect was introduced as a new option for ag equipment financing. Twenty-five years later, that option is one of the leading equipment financing brands in the industry, and we have you to thank for it. While production agriculture has changed, AgDirect remains committed to simple, fast and flexible financing – with online tools to support you through the process and excellent customer service to match. Contact your AgDirect territory manager or visit agdirect.com to learn more.


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ARTICLES

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55 Years of Farm Equipment

[Video] Farm Equipment's Roots with Johnson Hill Press — Part 2

December 15, 2023 | Posted in Best Practices
In this video, brought to you by AgDirect, Jonathan Pellegrin, retired CEO of Johnson Hill Press, joined the company in 1967 and helped grow the publishing company to 30 publications in agriculture, transportation, construction and home building. He shares the story of splitting Feed, Grain & Farm Equipment into 2 titles — Feed & Grain and Farm Equipment.


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55 Years of Farm Equipment

[Video] Farm Equipment's Growth at Johnson Hill Press

December 1, 2023 | Posted in Best Practices
In this video, brought to you by AgDirect, Don Henning, retired executive vice president for Johnson Hill Press, former owners of Farm Equipment magazine, recounts why Feed & Grain and Farm Equipment were split into two publications and the growth that followed for both the title and the publishing company.
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55 Years of Farm Equipment

[Video] Farm Equipment's Continued Growth

November 10, 2023 | Posted in Best Practices
In part 3 of this video series brought to you by AgDirect, Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt discuss the various ways Farm Equipment has grown and introduced new products over the years, including the special Dealership Minds issues, the Farm Equipment Sourcebook and the creation of the Precision Farming Dealer brand.
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55 Years of Farm Equipment

[Video] Farm Equipment Expands with New Products

November 10, 2023 | Posted in Best Practices
In part 3 of this video series brought to you by AgDirect, Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt discuss the various ways Farm Equipment has grown and introduced new products over the years, including the special Dealership Minds issues, the Farm Equipment Sourcebook and the creation of the Precision Farming Dealer brand.
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55 Years of Farm Equipment

[Video] Establishing the Dealership of the Year Program

November 10, 2023 | Posted in Best Practices
It didn't take long after Lessiter Media acquired Farm Equipment for it to establish the annual Dealership of the Year program. In this video, brought to you by AgDirect, Editor/Publisher Mike Lessiter, Executive Editor Kim Schmidt and Retired Executive Editor Dave Kanicki discuss how the program got off the ground and how it has evolved over the years, as well as the impact it has had on them personally and the magazine.
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55 Years of Farm Equipment

[Video] Farm Equipment Lands at Lessiter Media

November 10, 2023 | Posted in Best Practices
In this video, brought to you by AgDirect, Executive Editor Kim Schmidt sits down with Editor/Publisher Mike Lessiter and retired Executive Editor Dave Kanicki to discuss how Farm Equipment has evolved and grown since Lessiter Media acquired the title in 2004.
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