To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2026 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.

The insights from this report are intended to help your business understand how to further penetrate the rural lifestyle equipment market and what this niche needs most from its equipment manufacturers and partners.

The annual Dealer Business Outlook & Trends Forecast has become the must-have business planning tool for the equipment dealer, manufacturer, consultant and other key players in the ag equipment industry. Featuring data compiled from North American dealer survey respondents, there is no comparable source of North American farm equipment industry data and analysis.

The years-long uncertainty with its war with Russia has continued to complicate the geopolitical, economic and agricultural situations. The editors of Ag Equipment Intelligence have embarked on a truly aggressive custom research project that anticipates the opportunities and challenges ahead for the agricultural equipment market following the eventual resolution to the conflict’s end. 

This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.

This multi-billion dollar investment into conservation ag will undoubtedly raise awareness for the benefits of no-till farming and drive adoption in the U.S. It’s more important now than ever that dealers and manufacturers understand no-till farming, what it can do for their customers and the potential demand for equipment it will create on the heels of these investments.

This online-exclusive report delivers an executive-level summary and expert analyses from Ag Equipment Intelligence’s veteran correspondents, researchers and forecasters. It is further supplemented by previously compiled research and reference material and also includes a new feature that automatically curates ongoing Chinese Farm Machinery content – as it occurs.

This new report helps you identify the opportunities and challenges for your business by participating in one of the largest trends in all of American agriculture, cover crops. The online-exclusive report features original reporting and primary research data licensed from years of operational benchmarking surveys of growers compiled by No-Till Farmer and Cover Crop Strategies.

This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

For years, there has been anecdotal evidence that there are pockets of strip-till growth, a niche that began to be commercially served by manufacturers in the 1990s. Evidence comes from both the farm and the dealership levels, with local ambassadors for the practice promoting the benefits and converting neighbors and customers. These are encouraging stories that reinforce the commitment strip-tillers make, along with the challenges they face and rewards they earn. The objective of this report is to create a “how to” guide for dealers not yet operating within the strip-till market and provide them with insights from farmers and dealers on what it means to carry, sell and service strip-till equipment.