Dealership Marketing

Shared Cover Crop Learning Equals Multiplied Learning

By Mackane Vogel posted on February 28, 2025 | Posted in Best Practices, Dealer News, Dealership Marketing

For those practicing conservation, this time of year is particularly important for cover crop management.

Webinar Replay

The Power of Your Website: Build It, Maintain It, Profit From It [Webinar]

February 26, 2025 | Posted in Best Practices, Dealership Marketing

Farm Equipment executive editor Kim Schmidt shares an informational webinar featuring Dean Barke and Casey Mizenberger from Fastline Marketing Group, we explored how keeping your website in good standing with Google and optimizing it for conversions, can drive traffic, generate leads and boost sales.

Dealership of the Year 2024

Dealership of the Year: H&R Agri-Power

December 30, 2024 | Posted in Dealer Succession, Dealer News, Dealership Marketing

With a desire to provide exceptional customer service and an eye toward technological innovation, H&R Agri-Power has watched its business grow from one location in 1990 to 21 locations and more than $700 million in annual revenue. And the dealership comes in at number 30 on the Farm Equipment Dealer 100 list™ — the 4th largest Case IH dealer on the list.

Dealership of the Year 2024

Dealership of the Year: Eis Implement

December 18, 2024 | Posted in Dealer Succession, Dealer News, Dealership Marketing

The Kentucky-based John Deere dealership had a black eye from a lease program that spun out of control, a change in ownership, an entire turnover in its leadership team, and ill feelings from its OEM as well as inline competition. It was also trying to unite two fierce rivals who suddenly were to be on the same team, not to mention staff having to trust an all-new class of leaders who had no farming or machinery roots.

Dealership Minds

Building Relationships Beyond the Sale

Brillion salespeople use data to direct their sales plans, but measure their success on repeat relationships

By Kim Schmidt posted on October 3, 2024 | Posted in Department Management, Dealership Marketing

Sitting down with Brandon Lamers and Eric Johnson, two of Vanderloop Equipment’s (VE) salespeople working out of the Brillion, Wis., location, it’s hard to tell they’ve only been working together for a year.

5 Key Blind Spots Costing Your Dealership Money

Bob Clements & Sara Hey identify practices that can boost profitability in dealerships

By Landon Swan posted on September 3, 2024 | Posted in Operations & Finance, Dealership Marketing

Bob Clements of Bob Clements International and President of Business Development, Sara Hey, have valuable information on improving dealership performance.

2024 Executive Statements

By Kim Schmidt posted on August 29, 2024 | Posted in Best Practices, Dealership Marketing

On behalf of the editorial team, we’re pleased to bring you these Executive Statements from across the ag equipment industry — a special compilation you can turn to time and again as you evaluate your many choices in our vibrant agricultural equipment industry.

An Overlooked Tool for Managing and Selling Used Equipment

By Dane Lee and Robbie Denholm posted on July 8, 2024 | Posted in Best Practices, Used Equipment Remarketing, Operations & Finance, Dealership Marketing

A personal connection with customers remains vital for mutual value. Check out these five considerations for building and maintaining brand and customer loyalty, brought to you by Ag Guard.

To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

2024 Dealership of the Year

WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024

With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business

By Ben Thorpe posted on February 22, 2024 | Posted in Best Practices, Dealership Marketing

When WCTractor Owner Chris Wackman first bought the dealership in 2014, he had zero experience in selling equipment. In fact, he came from a family of oil barrel manufacturers and had been the fourth generation to run that family business.

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.

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2017 FARM CATALOG — a product guide and reference for today’s top farm operator. Published in January each year, the FARM CATALOG is a product directory and year-round order tool and reference for the most successful, new-product seeking farmers in the U.S. This annual volume is loaded with the newest products in nearly 20 categories! View

The "2014 Big Dealer Report" is a joint project of Ag Equipment Intelligence and Currie Management Consultants. This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. View

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ARTICLES

Shared Cover Crop Learning Equals Multiplied Learning

The Power of Your Website: Build It, Maintain It, Profit From It [Webinar]

Dealership of the Year: H&R Agri-Power

Dealership of the Year: Eis Implement

Building Relationships Beyond the Sale

5 Key Blind Spots Costing Your Dealership Money

2024 Executive Statements

An Overlooked Tool for Managing and Selling Used Equipment

To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024

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Versatile Dealer Magazine Audio Edition

Brand Loyalty in the Farm Equipment Business (PDF)

2017 Farm Catalog - International

2014 Big Dealer Report (PDF)

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