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Dealership of the Year 2025

Dealership of the Year: Mazergroup

December 1, 2025 | Posted in Dealer Succession, Dealer News, Dealership Marketing
At 18 stores, Mazergroup is the largest New Holland dealership group in North America. But its size alone isn’t what sets it apart or what caught the eyes of the Dealership of the Year judges. It’s the Brandon, Man.-based dealership’s focus on operational excellence, customer experience and employee development that earned the group Farm Equipment’s 2025 Dealership of the Year honors.
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Dealership of the Year 2025

Dealership of the Year: Lowe & Young

November 24, 2025 | Posted in Dealer Succession, Dealer News, Dealership Marketing
Lowe & Young, the last names of the original owners, started in 1949. When Bill Hartzler first started working there, more than 41 years ago, Roy Lowe and Don Young were still active in the business. Starting out as a Minneapolis Moline dealership and a Sohio gas station they also sold tractors and Lincoln welders. Eventually, the Minneapolis Moline brand went away and Massey Ferguson, New Holland and other brands were added.
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PRODUCTS

Versatile Dealer Magazine Audio Edition

$5.99

Versatile Dealer Magazine Audio Edition

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Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business (PDF)

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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Cover

2014 Big Dealer Report (PDF)

$29.95
The "2014 Big Dealer Report" is a joint project of Ag Equipment Intelligence and Currie Management Consultants. This unique report tracks the dynamic changes taking place with farm equipment dealer ownership in the U.S. and Canada. Along with a review of major dealer merger and acquisitions during the prior year, the 'Big Dealer' Report also provides a complete listing of North American's largest dealers, along with commentary on emerging distribution trends in the equipment industry. View

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Farm Equipment

Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers

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Must Read Free Eguides

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Farm Equipment Videos

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Top Directory Listings
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A&I Products

Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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