Niche Equipment Markets

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Success in Shortline Machinery

26 Dealers Share Tips for What to Consider When Adding a New Shortline

We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?”
We asked: “As a dealer, what criteria about the product and manufacturer are most important to you when you consider adding new shortline equipment to your product lineup?”
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Sponsored Content: Success in Shortline Machinery

Growing and Planning for the Future as a Shortline Machinery Dealer

Over the past 20 years, Inwood, Iowa, machinery dealer Faber’s Farm Equipment has added numerous shortlines to its offering, expanded its facility five times and is now building a second location in Watertown, S.D.
Over the past 20 years, Inwood, Iowa, machinery dealer Faber’s Farm Equipment has added numerous shortlines to its offering, expanded its facility five times and is now building a second location in Watertown, S.D.
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Dan Crummett
Ahead Of The Curve

Pinpoint Targeting Aims at Reducing Input Use

As financial and environmental pressure continues to mount on farmers to reduce chemical inputs, the marketplace is responding with a host of sophisticated products aimed at better targeting crop protectants. At the same time, the demand for more precise sprayer capabilities opens sales and service opportunities for equipment dealers ranging from new OEM equipment sales to retrofit projects on existing spraying equipment.
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Woodford Equipment
Sponsored Content: Success in Shortline Machinery

Starting Anew to Fill a Product Gap

Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
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Two Perspectives on Strip-Tillage

Dealers: Solid Potential for Growth in Sales & Service

Succeeding in this niche market goes beyond simply selling the equipment. It requires changes from both the dealer and the grower.
Chris Hopkins has been selling strip-till equipment and helping growers polish their strip-till skills for the past 8 years. He says that once they get the hang of it, they almost always stick with it because they can see its inherent benefits almost immediately. Convincing farmers to work with it in the first place is the bigger challenge.
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