Niche Equipment Markets

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Sponsored Content: Success in Shortline Machinery

Growing and Planning for the Future as a Shortline Machinery Dealer

Over the past 20 years, Inwood, Iowa, machinery dealer Faber’s Farm Equipment has added numerous shortlines to its offering, expanded its facility five times and is now building a second location in Watertown, S.D.
Over the past 20 years, Inwood, Iowa, machinery dealer Faber’s Farm Equipment has added numerous shortlines to its offering, expanded its facility five times and is now building a second location in Watertown, S.D.
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Dan Crummett
Ahead Of The Curve

Pinpoint Targeting Aims at Reducing Input Use

As financial and environmental pressure continues to mount on farmers to reduce chemical inputs, the marketplace is responding with a host of sophisticated products aimed at better targeting crop protectants. At the same time, the demand for more precise sprayer capabilities opens sales and service opportunities for equipment dealers ranging from new OEM equipment sales to retrofit projects on existing spraying equipment.
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Woodford Equipment
Sponsored Content: Success in Shortline Machinery

Starting Anew to Fill a Product Gap

Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
Eric Woodford left a successful farming and custom baling operation to start a shortline dealership focused on biomass harvesting equipment.
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Two Perspectives on Strip-Tillage

Dealers: Solid Potential for Growth in Sales & Service

Succeeding in this niche market goes beyond simply selling the equipment. It requires changes from both the dealer and the grower.
Chris Hopkins has been selling strip-till equipment and helping growers polish their strip-till skills for the past 8 years. He says that once they get the hang of it, they almost always stick with it because they can see its inherent benefits almost immediately. Convincing farmers to work with it in the first place is the bigger challenge.
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Two Perspectives on Strip-Tillage

Growers: Supporting Strip-Till Goes Beyond the Machinery

Farmers see growth opportunities for dealers who understand strip-till as a sustainable system and can articulate the benefits of this niche practice.
Kicking the tires on a new tractor or scheduling seasonal maintenance for a combine or planter are common necessities that keep farmers coming through the doors of their local farm equipment dealership.
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Two Perspectives on Strip-Tillage

Strip-till can be a difficult term to define because it can have multiple meanings and interpretations depending on the region or objectives with the specialized farming practice. But at its core, strip-till is about seedbed preparation and tilling a narrow path of soil to create an ideal pocket for planting. Selecting the right equipment and understanding the agronomic aspects of the practice are essential to success, both for farmers adopting the system and dealers supporting it.
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