Opinions & Columns

Dan Crummett

Common Barcode Is Headed for the Museum of Vintage Technology

Adoption of the QR code to track inventory and tell the story of the production of various goods is coming to a supermarket, and maybe a farm gate, near you.
Adoption of the QR code to track inventory and tell the story of the production of various goods is coming to a supermarket — and maybe your farm gate, too. Check out Dan Crummett's latest blog for details on these new developments.
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Your Role in the Christmas Story – The New Beginning

A series at my church this month, “The Cradle of Glory,” had me pondering the role of the manger in the Christmas Story in ways I’d never before considered. Considering that our entire business at Lessiter Media centers on the equine and agriculture trades, deep thoughts about our audiences emerged during the lead-up to Christmas Eve.
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To The Point

Eliminate ‘I’m Just…’ in 2025

I’m not one for New Year’s resolutions, but I have one that I implore everyone — regardless of your role in the organization — to adopt for 2025. Rid the words “I’m just…” from your vocabulary. Those words have never advanced anything.
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