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Niche Equipment Markets
Advice from dealers on how to sell unusual or niche products.
ARTICLES
Dealers Forecasting Revenue Growth for Rural Lifestyle Segment
Tillers, chain saws & power hand tools top dealers’ list of ‘Best Bets’ for 2026, while the increasing cost of new equipment tech availability & low sales margins are top concerns
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Dealer — Shortline Manufacturer Series, Part 2
Dealer Execs on Shortline Equipment’s Place in Their Business, Part 2
Part 2 of this Farm Equipment series provides dealers’ candid views on shortline equipment — their fit, performance & shortcomings in today’s world of dealer sales and support.
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Dealer — Shortline Manufacturer Series, Part 1
Dealers Address Shortline Executives on Their Shortfalls, Opportunities
Part 1 of a Dealer/Manufacturer Series: The Farm Equipment Manufacturer’s Assn.’s Dealer Relations Committee assembled a panel of dealer execs to share their expectations of independent manufacturers at the 2025 Convention in Las Vegas.
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Nutrient Use Efficiency Drives Strip-Till Equipment Purchases
Farmers turn to reduced tillage practice in face of rising input costs & low commodity prices
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PRODUCTS
2026 Rural Lifestyle Dealer Trends & Outlook
$399.00
$199.00
$200.00 (50%)
To paint a clearer picture of the new challenges and opportunities dealers are facing, Ag Equipment Intelligence has compiled the data from the 2026 report and compared it to previous years. This report also breaks down the latest data by dealers’ main tractor brand and by their number of employees.
The insights from this report are intended to help your business understand how to further penetrate the rural lifestyle equipment market and what this niche needs most from its equipment manufacturers and partners.
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Brand Loyalty in the Farm Equipment Business
$99.95
Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business.
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2015 Benchmarking No-Till Farming in the U.S. (PDF)
$29.95
"Benchmarking No-Till Farming in the U.S. — 2015" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
2013 Benchmarking No-Till Farming in the U.S. (PDF)
$29.95
"Benchmarking No-Till Farming in the U.S. — 2013" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
2011 Benchmarking No-Till Farming in the U.S. (PDF)
$29.95
"Benchmarking No-Till Farming in the U.S. — 2011" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
Top Articles
- Industry Shares Comments on CNH’s Color-Mixing of its Dealer Network
- Trump Cuts Ag Equipment Tariffs to 15%
- NAEDA Responds: CNH’s Color-Mixing of its Dealer Network
- Understanding How to Talk About Warranty – and What Not to Say [Webinar]
- Ag Equipment Tariff Cut to 15%; Plus, CNH Reorg Consideration & Latest Dealer Sales Forecasts
Current Issue
Farm Equipment
Farm Equipment's 100TM
100 North America's Largest Ag Equipment Dealers
2026 Update Shows Numerous Shifts Among North America’s Largest Dealer Groups
Know When to Hold ‘Em & When to Fold ‘Em
Grain Carts: A Bellwether for What's Next in the Implement Market
Must Read Free Eguides
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Farm Equipment Videos
Ag Equipment Tariff Cut to 15%; Plus, CNH Reorg Consideration & Latest Dealer Sales Forecasts
In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at President Trump's tariff reduction on ag equipment, the latest dealer sales forecasts, and how high input costs are keeping farmer sentiment down.
Top Directory Listings
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. A&I Products' experience and expertise has greatly contributed to the company's reputation as a top supplier of quality, reasonably priced parts. Founded with roots as a small machine shop and repair facility, the company made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Throughout the 1980s, the company quickly garnered a reputation for offering quality parts at a reasonable price.
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.