Niche Equipment Markets

Advice from dealers on how to sell unusual or niche products.

ARTICLES

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Niche Equipment Markets

Closing the Cover Crop ROI Gap

Cover crop use is on the rise & dealers can help expand the acreage even more by helping growers see the nearer-term payback from using the right equipment
The most recent data from the USDA shows that U.S. cropland planted to cover crops increased 17% to nearly 18 million acres from 2017-22.
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[Technology Corner] Precision Business on the Rise for Single Store Deere Dealer

I caught up with the precision ag team at single store John Deere dealer Eis Implement in Two Rivers, Wis. With busy season winding down a bit, precision ag manager Eric Hagenow and precision specialist Phil Davister reflected on how much business has grown over the last several years, and the type of precision equipment they’re dealing with the most.
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Boots on the Ground

[Video] Selling Farmers on a See & Spray Subscription

The See & Spray unit set to be demoed out of the Vincennes Alliance Tractor store will operate on a "credit" system for 2024, raising the question of how farmers truly feel about paying subscriptions for technology they don't "own" in the traditional sense. And a big part of that may be proving the ROI behind the unit.
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Use a Tire Gauge to Lighten Loads & Boost Farm Productivity

Reduced compaction and improved field performance team up to help growers willing to spend time tweaking inflation pressure to increase the footprint of their farm equipment tires

Do you know what tire pressure you’re running in your tractor tires?” That’s an informal question Nate Firle asks of growers at conferences and workshops where he speaks as owner of AgRevival, a Minnesota agronomic research firm located in Gibbon.


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PRODUCTS

Brand Loyalty Report

Brand Loyalty in the Farm Equipment Business

$99.95

Every three years since 2011, Ag Equipment Intelligence editors have extensively surveyed farmers across 12 states encompassing the Corn Belt (Illinois, Indiana, Iowa, Ohio, Missouri), Lake States (Michigan, Minnesota, Wisconsin) and Northern Plains (Kansas, Nebraska, North Dakota, South Dakota) regions of the U.S. to gauge the level of loyalty they hold toward equipment. The culmination of a nearly a decade-long study, Ag Equipment Intelligence has now combined this extensive primary research into an insightful, comprehensive and unique dealership management report, Brand Loyalty in the Farm Equipment Business. 

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2015 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2015" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
Cover

2013 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2013" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View
Cover

2011 Benchmarking No-Till Farming in the U.S. (PDF)

$29.95
"Benchmarking No-Till Farming in the U.S. — 2011" is the only report of its kind for the farm equipment industry. Based on surveys of hundreds of U.S. farmers, this unique and valuable report represents the most comprehensive and up-to-date data available on U.S. no-till farming. View

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