Niche Equipment Markets

Dealer Survey Reveals Winners & Losers Among Equipment OEMs

Bourgault dominated NAEDA’s annual survey of dealers; 1st-time analyses shows deeper look into metrics dealers value the most
The 2024 North American Equipment Dealer Assn. (NAEDA) 2024 Dealer-Manufacturer Relations Survey results are in and it shows again what dealers value most in their manufacturer relationships and expectations.
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Shortline Product Innovations

55 Shortline Innovations for 55 Years

A list of the most impactful shortline innovations in Farm Equipment magazine’s 55-year history
To mark Farm Equipment’s 55 year history in 2024, farmers, the farm equipment community and Lessiter Media staff took on a challenge of identifying the 55 greatest innovations from shortline manufacturers since 1969.
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Niche Equipment Markets

Closing the Cover Crop ROI Gap

Cover crop use is on the rise & dealers can help expand the acreage even more by helping growers see the nearer-term payback from using the right equipment
The most recent data from the USDA shows that U.S. cropland planted to cover crops increased 17% to nearly 18 million acres from 2017-22.
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[Technology Corner] Precision Business on the Rise for Single Store Deere Dealer

I caught up with the precision ag team at single store John Deere dealer Eis Implement in Two Rivers, Wis. With busy season winding down a bit, precision ag manager Eric Hagenow and precision specialist Phil Davister reflected on how much business has grown over the last several years, and the type of precision equipment they’re dealing with the most.
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Boots on the Ground

[Video] Selling Farmers on a See & Spray Subscription

The See & Spray unit set to be demoed out of the Vincennes Alliance Tractor store will operate on a "credit" system for 2024, raising the question of how farmers truly feel about paying subscriptions for technology they don't "own" in the traditional sense. And a big part of that may be proving the ROI behind the unit.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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