Niche Equipment Markets

How to Sell: Strip-Till Equipment

Strip-till is a niche and often complex farming practice, compared to no-till and more conventional methods. It takes patience, precision and a willingness by farmers to invest time and energy into developing nutrient-rich zones in their fields, which can lead to higher yields and lower input costs. In order to successfully sell customers on the value of strip-till, farm equipment dealers often need more than a smooth sales pitch to close a deal.


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LAFORGE Introduces VersaDeck

Designed and manufactured in Cedar Falls Iowa, this multipurpose platform has been developed to bring versatility, convenience and independence to the user. It is designed to be carried by a tractor, either on the rear or front hitch or on a front loader.
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How to Sell Implement Steering: Accuracy & Payback Guide Emerging Market

Many farm equipment dealers with precision farming interests consider auto-steer to be the entry point for customers who want to utilize technology. In many cases, those systems are now standard features on new tractors rolling off the assembly line. The tangible benefits of auto-steer are easily proven through reduced operator fatigue and the ability to maintain a straight path though the fields.
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How to Sell: Efficiency in the Field Fuels Quick ROI

Installing drainage tile is proven to improve crop yields, and by doing it themselves farmers will see a convincing ROI.
As land prices continue to rise, there's a growing need for producers to squeeze as much from their acreage as possible. Between growing commodity prices and land values, increasing yield is more important than ever. In order to improve yield without adding acreage, proper drainage is key. And more producers are starting to tackle the task of laying drainage tile themselves.
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Case IH 'Red Power' Skid Steer Generates More Than $75,000 for FFA

With the click of a mouse, a consortium of Case IH dealerships in central Ohio bought one of the most unique skid steers around and became a major benefactor of the FFA at national, regional and local levels. The final bid of $77,000 won Evolution AG LLC the online auction for Red Power a one-of-a-kind skid steer donated by Case IH to raise funds for the organization. Evolution AG LLC is a recently formed Case IH dealership and is already having an impact with its support of Agricultural Education and the FFA.
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Dealership Minds

Changing the Product Mix in a Consumer Store

Consumer products make up a great deal of sales in one of Precision Equipment's locations. Matt Poeltler, Vice President of Marketing & Advertising for Precision Equipment (headquartered in Muscatine, Iowa), discusses how to evolve the product mix of a consumer store.
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