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Jen Bradley

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Redefining Your Sales Mindset

Farm Equipment sales’ staff can learn from the past, but must realize a new era of prediction is here.
By Jen Bradley posted on September 26, 2019 | Posted in Best Practices, Department Management
Gone are the days of selling equipment purely on the basis of the capabilities of the product, says Scott Downey, a professor in the department of Agricultural Economics at Purdue University.
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Consumer Trends: Two Industry Leaders Discuss the Impact to Farm Equipment Dealers

By Jen Bradley posted on December 14, 2018 | Posted in Best Practices, Precision Ag Sales & Service
Earlier this year Bryndon Meinhardt, regional manager of KanEquip, a 9-store New Holland and Case IH dealer based in Wamego, Kan., and Clint Schnoor, then president of Agri-Service, a 14-store AGCO dealer based in Kimberly, Idaho, sat down to discuss the differences and similarities their between their two businesses. Topics that emerged from the conversation included how their customers have changed, organic farming and what’s driving technology trends.
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Good Data Takes Digital Marketing Further for Farm Equipment Dealerships

Dealerships need to be strategic with their marketing plan – sending the right message to the right people at the right time – knowing your data drives that process
By Jen Bradley posted on September 14, 2018 | Posted in Dealership Marketing
“Data is the currency of the internet,” says Tim Whitley, CEO of Team SI, a full-service marketing firm headquartered in Little Rock, Ark. “The smartphone to the person right or left of you is being served different ads all the time. No person’s ads are identical to their neighbor’s and data is leading that charge.”
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Sponsored Content: Success in Shortline Machinery

Hills Inc. Continues Tradition in Red River Valley

The North Dakota-based dealership is entering its fourth generation of equipment experts.
By Jen Bradley posted on March 19, 2018 | Posted in Best Practices, Dealer News
It was 1946 when Howard Hills decided to build a shortline dealership in the heart of North Dakota’s Red River Valley. Scott Hill says his father, John, took over after and he and his two brothers (Dave and Mike), are at the helm of Hills Inc. today. A couple of Dave’s sons are working their way into the family business as its fourth generation.
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Success in Shortline Feature
Sponsored Content: Success in Shortline Machinery

Shortline Veterans in Illinois Stands by Values into Third Generation

The second longest distributor for Art's Way also leads in equipment sales.
By Jen Bradley posted on February 22, 2018 | Posted in Best Practices, Dealer News
J.R. Harris says even after his dad had passed in 1990, the decision to keep his namesake for the family business, J.O. Harris Sales, was one that didn’t take much discussion. Today, J.R.’s son, Jay, is the third generation heading the shortline dealership in Alexander, Ill.
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