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One Career, Two Chapters & Endless Adaptation

George Annen of Annen’s Machinery Ranch in Arlington, Wis., reflects on the digital transition that shaped his career, sharing the benefits, pitfalls and lessons learned trading used equipment in the modern age.
By James DeGraff posted on April 7, 2018 | Posted in Used Equipment Remarketing, Niche Equipment Markets
There was once a simpler time in the career of George Annen, a used equipment specialist and owner of Annen’s Machinery Ranch Inc. in Arlington, Wis. A typical day before the internet started with a freshly-brewed pot of coffee, a trip to the convenience store to process tractor photos taken on a film camera, mailing them overnight to a set of interested buyers and preparing for a sales trip the next day if the phone rang.
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Kevin Hitchings
Sponsored Content: Success in Shortline Machinery

For Pattison Agriculture, No Line Is Too Unique

With 60-plus shortlines to their name, the Saskatchewan-based dealer network strives to meet every customer’s needs and build long-term relationships in the process.
By James DeGraff posted on July 27, 2017 | Posted in Niche Equipment Markets
When JayDee AgTech and Maple Farm Equipment merged together under the Pattison Agriculture ownership group in early 2014, the result was a dealer network that has since expanded to 19 locations across Saskatchewan and Manitoba. While it brought in a diverse customer base with opportunities to grow further, it also brought in over 60 different shortlines across all locations, some with unique restrictions in their distribution contracts.
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Keeping Oil and Fluid Waste Down

July 17, 2017 | Posted in Best Practices, Niche Equipment Markets
When the department kept running out of oil at the end of each quarter, Service Manager Brent Whetstone of Ellens Equipment discovered a discrepancy between how much fluid was used vs. how much was available. Having identified the problem, Ellens Equipment was able to determine a number of solutions, such as changing the volume metrics by which the oil was purchased as well as fluid counters for the pumps. By spending more on preventative measures, the company was able to save a larger sum in the long run.
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Cleaning Up the Service Job Board

July 17, 2017 | Posted in Best Practices, Niche Equipment Markets
Brent Whetstone, service manager at Ellens Equipment, displays the company's new digital job board. Whetstone explains how upgrading from their old white board system has improved accuracy and productivity for the other service members, cutting down on skipped over work requests and miscommunication.
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The Ellens Approach to Finding Good People

July 17, 2017 | Posted in Best Practices, Niche Equipment Markets
A business is reliant on finding and training the best person for the job, however the perfect employee can show up in the last place you'd expect. Linda Ellens, co-owner and controller at Ellens Equipment, further explains this as she recalls how having an eye for character and personality were key in finding someone perfect for the company.
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Incentivizing Parts & Service to Improve Absorption

July 17, 2017 | Posted in Best Practices, Niche Equipment Markets
Any business leader knows that a good idea can come from anywhere. Linda Ellens, co-owner and controller at Ellens Equipment, understands this and impresses upon her employees that no money saving idea is too small as they strive to improve their parts and service absorption rate. The employees are further incentivized as Linda provides examples of how expense savings come back to benefit the employees in a big way.
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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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