Niche Equipment Markets

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Are You Doing Anything Extra to Promote Your Specialty Equipment Lines?

Q: With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?
We asked dealers: "With large ag equipment sales expected to be down again this year, are you doing anything extra to promote your specialty equipment lines? If so, what?"
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Sneak Peek at the 'Lego' Robot for Precision Ag

Saga Robotics and the Norwegian University of Life Sciences, introduced Thorvald, a modular ag robot. The vehicle weighs about 440 pounds and has 8 motors — 4 for steering and 4 for propulsion. It is adaptable for tillage work and has been primarily tested for use in strawberry tunnels using UV lights to kill mildew on plants. “One of the unique features is that it can be modified for a lot of different working environments, kind of like Legos, and can be narrowed to fit into smaller spaces or expanded for more substantial field tasks,” says Lars Grimstad, PhD student at MBU.
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Why Interseeding Cover Crops is Catching On

Seeding cover crops early enough to get them established before winter often requires interseeding into the existing crop before it’s ready for harvest.
The pursuit of higher crop yields and healthier soils is pointing farmers in the direction of cover crops. The 2015-16 Cover Crop Survey conducted by the Conservation Technology Information Center and Sustainable Agriculture Research & Education revealed that average acres of cover crops per farm have more than doubled over the previous 5 years.
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Agritechnica 2017 Announces Main Theme “Green Future – Smart Technology”

With the opening of exhibitor registrations for Agritechnica 2017, the new exhibition theme has been announced. Reflecting the high-tech side of modern agriculture, and the new working environment of today’s farmer, Agritechnica’s new main theme in 2017, “Green Future – Smart Technology,” will shape many of the features at the fair, which takes place in Hanover, Germany, Nov. 12–18, 2017.
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How to Sell: No-Till Attachments

Dealers may want to take a closer look at no-till planter attachments. Tough, woody corn residue is your customer’s biggest challenge — and your biggest sales opportunity.
Dealers may want to take a closer look at no-till planter attachments. Tough, woody corn residue is your customer’s biggest challenge — and your biggest sales opportunity.
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SIMA 2017 to Feature Two New Events Including ‘Dealer Day-Ting’

Five months away from the first day of the exhibition (Feb. 28 – Mar. 2, 2017 at Paris-Nord Villepinte Exhibition Centre), SIMA continues to aim to be useful, offering its visitors and exhibitors two major events.
Five months away from the first day of the exhibition (Feb. 28 – Mar. 2, 2017 at Paris-Nord Villepinte Exhibition Centre), SIMA continues to aim to be useful, offering its visitors and exhibitors two major events.
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