Niche Equipment Markets

Ellens Equipment Prepares for the Future

Determined to see the business continue for the benefit of both the customers and employees, Don Ellens, owner of Ellens Equipment, unveils his succession plan. Having seen the driving force Luke Ellens has been within the company, Don has already begun the process of transitioning ownership of the business over to his son.
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Diversifying the Business with Construction

Don Ellens, owner of Ellens Equipment, remarks on the decision to expand his dealership to include Bobcat equipment. The move to diversify came with its own challenges, such as finding the right salesmen, however Ellens found that when the dairy market dipped down, their new construction market had grown drastically allowing the dealership to flourish in an otherwise difficult time.
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Wide Swath Haying Revisited

Fifteen years of application show wide swath haying improves stored forage quality and can boost feeding efficiency. Equipment builders have responded with mowers to do the job.
In June 2003, Tom Kilcer and his New York Extension Service colleagues tested their wide swath hay-in-a-day concept by putting it to a test in a soggy alfalfa field after an overnight shower dropped 0.033 inches of rain and left the meadow soaked with free-standing water.
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Understanding Customers, Keeping Ahead of the Curve Vital for Redhead Equipment

The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
The dealership’s successful partnership with shortlines across the agricultural, construction and trucking industries reflect a wide range of benefits, from customer loyalty to service quality.
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[Video] John Deere Debuts New, Smarter S700 Combines

Cyndee Smiley Dolan, division marketing manager with John Deere, provides and overview of the new S700 combines which incorporate advanced automated harvesting technology. This includes the new Combine Advisor package, which incorporates 7 technologies to help operators set, optimize and automate the combine for harvesting performance based on their crop and field conditions.


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Sponsored Content: Success in Shortline Machinery

As Trusted Advisor, Groupe Symac Earns Customers’ Business

This 7-store AGCO dealer positions itself as ‘primary source of information and credibility for planting.’
Originally started by two co-ops with a mission of providing services and products to co-op members, Groupe Symac’s goal hasn’t changed much. While the organization now serves more farm customers who are not co-op members, it still remains focused on finding the right product for the customer.
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