Opinions & Columns

Zemlicka
From the Desk of Jack Zemlicka

A Silver Lining on the Road to Recovery

We’ve all seen and heard about the widespread devastation caused by the recent hurricanes in the southern U.S. Images and stories covering the immediate impact was startling, but the aftermath is perhaps even more astonishing.
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Michael Ellis

If It’s Everyone’s Job, It’s No One’s Job

A recent Rural Lifestyle Dealer poll hints that dealers may be failing when it comes to the critical first moments of customer service.
A recent poll Rural Lifestyle Dealer ran addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Casey_Seymour.png
Ask the Expert

Where Does Inventory Management Start?

The following blog by industry expert Casey Seymour is part of the Ask the Expert: Remarketing Used Equipment series, sponsored by Iron Solutions.
Inventory management has become extremely important for larger dealer groups with tens of millions of dollars in inventory and millions of dollars at risk. But even for smaller dealerships where the dollars at stake are smaller, inventory management is still vital.
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