Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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To the Point

Roll Call: Integrity

To do the right thing at the right time in the right way requires strength, wisdom and understanding.
As we give up our most treasured investment – our time in working hours – we can, and should, expect to be under the care of business leaders who’ll measure up to the word integrity.
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Blog

How About Spending Where a Return is Always Found?

Does agribusiness believe an investment in education pays? Sailor-like sailing in favor of unrelated sponsorships indicates otherwise …
Does agribusiness believe an investment in education pays? Sailor-like sailing in favor of unrelated sponsorships indicates otherwise...
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Dealership Minds

Cashflow Rules the Day

This owner/CFO developed ‘home-grown’ disciplines after watching his late dad struggle through the 1980s
From the nondescript office at the original Brillion, Wis., store built in 1960s next to the family’s original farmstead, a few things about Robb Vanderloop come to mind.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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