Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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To the Point

A New Metric to Measure

Your business also needs grinders, pounders, bruisers & cement-mixers on your team
As you take in this week’s Final Four games, watch the efforts of those players doing the real toiling in the paint so others can secure the rebound. You’ll see several players who tirelessly box out – but whose efforts will never be reflected in the box score.
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To The Point

Our ‘What-If’ Story ...

Farm Equipment recently launched the “What If & What Was” series, borrowing from the film, It’s a Wonderful Life. Thanks to a dramatic intercession, as you’ll recall, George Bailey was shown a world in which he’d never been born. Read your peers’ thoughts — had their business “failed to launch” or survive — here.
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Yes, Virginia, There is a Problem …

Lessiter points to Morry Taylor’s ‘creeping menace’ explanation of the national debt & why immediate change is needed
Lessiter points to Morry Taylor’s ‘creeping menace’ explanation of the national debt and why immediate change is needed.
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