Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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Blog

How About Spending Where a Return is Always Found?

Does agribusiness believe an investment in education pays? Sailor-like sailing in favor of unrelated sponsorships indicates otherwise …
Does agribusiness believe an investment in education pays? Sailor-like sailing in favor of unrelated sponsorships indicates otherwise...
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Dealership Minds

Cashflow Rules the Day

This owner/CFO developed ‘home-grown’ disciplines after watching his late dad struggle through the 1980s
From the nondescript office at the original Brillion, Wis., store built in 1960s next to the family’s original farmstead, a few things about Robb Vanderloop come to mind.
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Observations on Dad’s Calling

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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