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Farm Equipment
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September 2021
Volume: 59
Edition: 7
The Annual Shortline Edition
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Table of Contents
Table of Contents
Fennig Equipment Finds its Niche as Shortline Only Dealer
Gary Fennig, co-owner of the 2-store shortline-only dealership in Ohio, started Fennig Equipment in 2011 after a meeting with Yetter Farm Equipment during a farm show in Fort Wayne, Ind.Read More
Farmers Say Price, Innovation Continues to Drive Shortline Equipment Purchases
A recent Farm Equipment survey found a majority of farmers believe shortlines have the edge over majorlines in both equipment price and customization.Read More
Point/CounterpointDoes Selling Shortlines Make Sense? Two Industry Veterans Debate the Value to Dealers
We asked two industry veterans — Charlie Glass, chairman emeritus of the Farm Equipment Dealers Assn.’s Dealer Relations Committee, and Dr. Jim Weber, a management consultant to the ag equipment industry — to argue their case for why dealers should, or should not, add shortlines to their offerings.Read More
A Look Back at Some of Ag’s Top Shortline Innovations
Innovation in the ag equipment market is often led by the nimbler shortline manufacturers.Read More
2021 Equipment Dealers Assn. Dealer-Manufacturer Relations SurveyBourgault Tops List of Shortline Manufacturers in EDA Survey
This year’s EDA Dealer-Manufacturer Relations Survey saw shortline manufacturer Bourgault become the top-rated shortline, denying Vermeer a third year at the top.Read More
Shortline Manufacturer Directory
This A-Z directory features shortline and specialty manufacturers who are regular members of the Farm Equipment Manufacturers Assn.Read More
How Ruston Tractor Terminated a Mainline & Opened a Second Location in 2020
Owner Jeremy Gantt breaks down Ruston Tractor’s unique experience with gaining a second location, dropping New Holland and learning to be a multi-store dealer.Read More
Selling a Dealership Requires Due Diligence but Can Pay Off in a Big Way
Don’t shy away from selling, despite fears about the post-Covid sales picture; according to Rex Collins, now is a great time to take that first step.Read More
Comprehensive Digital Marketing Campaign Key to Attracting New Customers
Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.Read More
Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?
Find creative ways to market your other departments when new wholegoods inventory is hard to come by.Read More
Wright Mfg. Ranked Top OPE Manufacturer in 2021 EDA Dealer-Manufacturer Survey
Wright Mfg. achieved a mean score of 6.12 in the 2021 report on a scale of 1-7, breaking Scag’s first-place streak among OPE manufacturer rankings.Read More
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Featured Articles
Featured Articles
Fennig Equipment Finds its Niche as Shortline Only Dealer
Gary Fennig, co-owner of the 2-store shortline-only dealership in Ohio, started Fennig Equipment in 2011 after a meeting with Yetter Farm Equipment during a farm show in Fort Wayne, Ind.Read MoreFarmers Say Price, Innovation Continues to Drive Shortline Equipment Purchases
A recent Farm Equipment survey found a majority of farmers believe shortlines have the edge over majorlines in both equipment price and customization.Read More -
Digital Edition
Digital Edition
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Online Extras
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Top Directory Listings
Yetter Farm Equipment
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.