Achieving Peak Performance: What Should I Be Marketing If I Don’t Have Inventory?
Find creative ways to market your other departments when new wholegoods inventory is hard to come by.
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Contributing Writer
Sara Hey is the vice president of business development and a speaker for Bob Clements Intl. (BCI) She speaks at conferences across the country and the United Kingdom, helping dealers achieve success in their dealership by implementing processes and utilizing their people to their maximum potential. She graduated from North Park University in Chicago, Ill., and has been a contributing writer for BCI for 5 years.
Industry Outlook: How Does Your Dealership Stack Up?
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