Russ Green

Russ Green

Named by Farm Industry News as one of the 10 Fascinating People in Agriculture in 2015, Russ has formed a successful 45-year career contributing to the growth and business expansion of several international industry players in North America. He is an advisor with the Machinery Advisors Consortium and focuses on executive strategic development, rapid improvement, dealer performance group leadership, workforce development, structuring teams, and coaching leaders to their greatest potential.

ARTICLES

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Leadership Lessons

Flying Your Dealership to New Heights

Have you ever seen the cockpit of a commercial airplane and noticed the instrument cluster that the captain and co-pilot monitor? Most commercial planes have over 100 instrument clusters or dials to guide the pilots’ actions.
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Leadership Lessons

How Will Your People Take Care of Your Customer? It’s T.E.A.M. (Work)

Here is the inescapable reality: your front-line employees are the direct link between your company and your customers. To achieve your goal to go from good to great, your employees will need the following skills and knowledge, led by you, to establish a company culture centered on your clients. 


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