For the sixth installment of Farm Equipment’s Dealership Minds series, 8 staff members traveled throughout central Wisconsin to experience first-hand how a successful dealership — Vanderloop Equipment (VE) — operates in the midst of planting and hay cutting season in May.

With over 650 members, Farm Equipment Manufacturers Association reachers out and connects regular members, suppliers and wholesalers, giving them the advantage over their competitors.

On behalf of the Farm Equipment editorial team, we’re pleased to bring you “Profiles in Ag Equipment” — a special compilation that you can turn to time and again as you evaluate your many choices in this dynamic agricultural equipment industry.

In response to ongoing requests from both dealers and manufacturers about North American ag machinery demographics and the economic importance of the industry, the editors of Farm Equipment commissioned a new annual report in 2023 via the Farm Equipment 100™.

Over the last several years, precision technology has moved from being largely an aftermarket business to most equipment coming equipped with the technology from the factory. As that shift happened, dealers needed to shift how they monetized the precision side of their business.