“It’s a way to bring customers onto our service team and teach them what we know. They won’t grasp everything, but they’ll take some knowledge back to their own operation and it will give them confidence in what they’re doing.” 

Leaders from 3 major equipment manufacturing companies jumped at the chance to address some of the top precision dealers in North America during an OEM panel session at the 2025 Precision  Farming Dealer Summit in Louisville, Ky.

The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer. 

While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.