Nearly 30 years in business media have taught me that when you get stuck on a topic and/or don’t know the right questions to ask, just get it out there ... Subscribers will tell you the questions to ask (and of whom). You’ll also receive the occasional comment about whether the columnist has made a sudden change in medication (you know who you are).
For 13 years, I have worked in the ag equipment business. Along the way, I have had many mentors and trustworthy people teach me everything I know. One reoccurring theme has been differing opinions between the auction market and the retail market.
We heard from an old friend, and now an ex-equipment dealer, last week. He said he’s thrown in the towel, sold his single-store John Deere dealership and is now looking at other possibilities for what to do with the rest of his working career.
To say this has been a challenging year would be a gross understatement. In areas of the Corn Belt, the growing season was cursed with too much rain and now not enough.
Change isn’t always easy, but it also doesn’t have to be hard. How challenging change is on a team, to some extent, depends on how it is introduced and integrated.
Most employees don’t trust their leaders – according to a recent article from Forbes, the number is 63%! Given that trust between leadership and employee is failing, is it safe to say that many are searching for the secret recipe to make a strong leader?
We all know that marketing can only go so far. Marketing is a tool to bring you leads and foot traffic. But, marketing alone cannot close a sale. That is why you spend so much money on experienced sales staff with connections in the marketplace.
The year 2019 has been an interesting one. Research in the evaluation and consideration phases of the customer journey continues to grow for the small ag industry. We see that in our data we collect on these very niche people with Doppio.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we have reports from both the Farm Equipment Manufacturers Supply Summit and the North American Equipment Dealers Association's Legislative Fly-In.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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