Opinions & Columns

Jeff Bowman
Ask the Expert

High-Horsepower Marketing: It's About to Get Personal

As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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Kanicki
From the Desk of Dave Kanicki

On Average, Big Dealers Still Operate 23-24 Stores Each

(About the Same as 9 Years Ago)
There is one fewer big dealer on Ag Equipment Intelligence’s Big Dealer list than there was a year ago at this time. A year ago, we showed 188 dealership groups vs. 187 this year. Is the consolidation of North American farm equipment dealers finally slowing?
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