Articles by Mike Lessiter

Special Report: Transitioning to the Next Generation of Dealers

Re-Enlisting Now to Support the Pending Generational Turns

I’ve always wanted to be prepared enough to work for the company, but I wasn’t always sure if my interests would bring me here. I did know that if I decided to go to work here, it needed to the last career decision I made. People deserved that type of commitment. The rule is that, as family members, we don’t have the blessing to join the business until we’re ready and have the capacity to give 100%.
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Special Report: Transitioning to the Next Generation of Dealers

Dad Had to Leave the Building

I grew up here in Arnett. When I graduated high school and left for college, I never planned to come back. So no, there wasn't any master plan for me to take over the dealership; I wasn't sure where my career would take me. The year we were married, my ex-husband started his veterinarian degree at Oklahoma State and I started my career in Target's management program.
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Special Report: Alternative Distribution

Alternative Distribution: Joint-Venture Dealerships Owned by Several Shortline Manufacturers

This model has been little more than barroom chatter to date, but does get enough attention to warrant examination. It's most often discussed by larger shortline manufacturers concerned with getting locked out of areas through brand purity efforts of the majors or dealers' own product rationalization during mergers or acquisitions.
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Special Report: Alternative Distribution

Alternative Distribution: Direct to Farmer Sales; Subdealer Model for Service

This idea consists of the manufacturer utilizing the Internet, equipment shows and direct personnel to make the initial sale, and making some other subcontract arrangement for parts, service and repair. According to Russell, this is similar to how equipment is distributed in some countries in Europe, where sales and service are functions handled by different dealers.
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Alternative Distribution
Special Report: Alternative Distribution

Alternative Distribution: How Many Options Really Exist?

Consultants and manufacturers weigh in on 7 options that are bandied about, and whether equipment dealers could see new or evolving models popping up around them.
Case IH’s announcement in February about brand purity at its dealer meeting and the specific mention of 7 lines they didn’t want to see competing with red equipment on dealers’ lots, got the attention of both dealers and manufacturers.
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