Articles by Mike Lessiter

Dealership Minds 2016: Kern Machinery

Solving the Conflict Between Sales and Accounting

Marty Buck, CFO of Kern Machinery in Bakersfield, Calif., has identified what he thinks is an inherent conflict between sales and accounting because of the rules accounting tries to impose on the sales team. In this video, he explains how he manages the accounting team to avoid these conflicts completely. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Optimizing the Labor Force on the Equipment with Service Advisor Remote

Clayton Camp, president of Kern Machinery of Bakersfield, Calif., shares how John Deere's Service Advisor Remote has been an effective tool for Kern Machinery as it tends to the needs of customers in its AOR. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Equipment to Serve a Diverse Customer Base

About 30-40% of equipment sales for Kern Machinery come from shortline equipment. These shortline vendors are extremely important to Kern. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., describes some of the challenges faced by the parts and service departments as they support these additional lines. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

High-Use Customer Demands More of Their Dealer

As of January 2016, there are 57 different crops that Kern Machinery serves in its AOR. Clayton Camp, president of Kern Machinery of Bakersfield, Calif., explains how this variety impacts the work Kern Machinery has to do to prepare for busy periods as farmers expect a high level of service from the dealership. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Empowering Employees: Expecting Results and Inspecting Them

Clayton Camp, president of Kern Machinery of Bakersfield, Calif., subscribes to a leadership philosophy based on expecting results from employees and inspecting them. By "inspect," Camp means you need to be prepared to measure performance. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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