Articles by Mike Lessiter

Dealership of the Year 2012: Johnson Tractor

Spend some time at either of Johnson Tractor's two Case IH dealerships (Janesville, Wis., or Rochelle, Ill.), and you'll quickly surmise that the 2012 Dealership of the Year is indeed a "dealer's dealer."? Leo and Eric Johnson are as "blue-collar"? in approach as any dealer-principals you'll find these days, yet they still approach their three-site operation from a very high "thought level."
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To The Point: Precision Farming: Go/No-Go Decisions

Ever since our farmer subscribers (mostly from our 41-year-old No-Till Farmer publication) heard we publish a magazine for equipment dealers, they have shown an eagerness to talk "dealer" matters. At the last 8 National No-Tillage Conferences we hold each January, farmers have cornered me to talk and, more often than not, get something off their chest.


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A New Company Emerges from Dark Days

Calmer Corn Heads founder Marion Calmer had not one, but two, sets of "dark days" before making the decision to hang out his own shingle. On two occasions, he had contracts inked with major-lines, expecting to see his single-chain corn head mass-produced by the majors.
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To The Point: New Ideas from the Newly Merged

With the first-ever “Dealership Minds” edition on Birkey’s Farm Stores in February 2011, we set out to detail how each of the“cogs” in a benchmark-worthy dealership function together as one “machine.” What became the most talked-about project of the year created challenges for our editorial team when it came to this year’s encore performance.
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To The Point: Ethics: You Still Out There?

Lots going on these days. Weather challenges, rapidly advancing technologies, crazy markets, uncertainty on government programs and another year-end buying rush, to name a few. But just as critical as these things are to your operation, we, as a business magazine, also find an obligation to cover other management issues from time to time.
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