Articles by Mike Lessiter

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Observations on Dad’s Calling

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.
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Dealer Survey Reveals Winners & Losers Among Equipment OEMs

Bourgault dominated NAEDA’s annual survey of dealers; 1st-time analyses shows deeper look into metrics dealers value the most
The 2024 North American Equipment Dealer Assn. (NAEDA) 2024 Dealer-Manufacturer Relations Survey results are in and it shows again what dealers value most in their manufacturer relationships and expectations.
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Shortline Product Innovations

55 Shortline Innovations for 55 Years

A list of the most impactful shortline innovations in Farm Equipment magazine’s 55-year history
To mark Farm Equipment’s 55 year history in 2024, farmers, the farm equipment community and Lessiter Media staff took on a challenge of identifying the 55 greatest innovations from shortline manufacturers since 1969.
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