A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.
This year marks 55 years of Farm Equipment magazine and 20 years of ownership by our family-run company, Lessiter Media. Below is my first column (“A New-Era Contract”), from the August/September 2004 edition, written weeks after acquiring the magazine.
This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.
Earlier this year, we announced a program that would properly record — for posterity — the individuals whose innovations impacted the machinery and dealer distribution industry in North America over the last 55 years.
We know your equipment customers, especially the rural lifestyler types, like to match colors of their small implements around their homesteads and are often willing to pay a premium for the aesthetics.
With a curious mind & a wood-carved model, the founder of Great Plains Mfg. built a manufacturing empire for ag implements that would eventually help Kubota fast-track its entry into production ag
The quiet, unassuming Roy Applequist, founder of Great Plains, was the subject of many Farm Equipment interviews since Lessiter Media acquired the magazine in 2004.
The Farm Equipment in your hands today is 20 years in the making. Shortly after acquiring Farm Equipment (and what would become Ag Equipment Intelligence and Farm Innovations) in 2004, we learned our fate was tied to the shortline equipment manufacturers.
A failed Air Force physical redirected a prodigious welder to answer the calls
that led to a vertically integrated & diversified manufacturing giant that bears his name
Don Landoll, one of 8 children raised on a farm in Hanover, Kan., was destined to be a manufacturer. With the encouragement of his parents, he graduated from Tinker Toys to an Erector set at age 7, before the farmstead even had its own electricity.
Hutson Inc. is no stranger to turnaround nor the surprise and pivot, even dating back to 2008 when dealer principal Dan Hutson II died in a plane crash at age 54.
In this episode of On the Record, brought to you by Benzi America, we take a look at former President Donald Trump’s threat of a 200% tariff on Deere’s Mexico built equipment. In the Technology Corner Noah Newman visits with Bluewhite about the company’s partnership with New Holland.
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