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Articles by Mike Lessiter

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Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Large-store dealer group Greenway Equipment put the ‘bat in its own hand’ for optimal technology sales & support.
By Mike Lessiter posted on July 2, 2024 | Posted in Precision Ag Sales & Service
Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.
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Color Conversion Series

Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales

Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
By Mike Lessiter posted on May 15, 2024 | Posted in Best Practices
Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson.
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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’
By Mike Lessiter posted on May 14, 2024 | Posted in Best Practices

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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Lethbridge Iron Works, Orthman Manufacturing Earn Ag Equipment’s Top Metalcasting Conversion Honor

Creative use of the metalcasting process on row-cleaner shoe assembly placed the iron exactly where needed & delivered Orthman Manufacturing with a 35% cost savings
By Mike Lessiter posted on April 30, 2024 | Posted in Product Innovations & Introductions, Manufacturer News

A visit to the American Foundry Society’s Metalcasting Congress last week in Milwaukee turned up equipment design news for Nebraska-based Orthman Manufacturing, and ductile iron casting supplier Lethbridge Iron Works of Alb., Canada.


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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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