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March 2022

Volume: 60

Edition: 3

PRECISION FARMING SALES & SERVICE 2.0

Table of Contents

Table of Contents

Take Your Service Department to the Next Level

By Kim Schmidt posted on February 28, 2022 | Posted in Best Practices, Department Management

It could be said that the service department is the lifeblood of the dealership. Yet, the service department often presents the most challenges for dealers.

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Precision Farming Dealer Summit 2022 Recap

Are We Entering Precision Farming Sales & Service 2.0?

By Farm Equipment Staff Report posted on March 1, 2022 | Posted in Precision Ag Sales & Service

Over the last several years, precision technology has moved from being largely an aftermarket business to most equipment coming equipped with the technology from the factory. As that shift happened, dealers needed to shift how they monetized the precision side of their business.

Read More

Precision Farming Dealer Summit 2022 Recap

3 Precision Managers Share Their Keys to Success

Managers from Precision Farming Dealer’s last 3 Most Valuable Dealerships explain how they’ve adjusted their management approaches to achieve continued growth and revenue success.

By Kim Schmidt posted on March 1, 2022 | Posted in Precision Ag Sales & Service

What it takes to run a successful precision department or precision dealership today is different from what was required in the past — and is likely far different from what it will take to be successful in the future. Over the last 10 years, Precision Farming Dealer has recognized dealerships that have demonstrated excellence in precision sales and service as part of the Most Valuable Dealership (MVD) program.

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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.

By Michaela Paukner posted on March 2, 2022 | Posted in Precision Ag Sales & Service

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation.

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Precision Farming Dealer Summit 2022 Recap

Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

By Ben Thorpe posted on March 2, 2022 | Posted in Best Practices, Precision Ag Sales & Service

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?

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Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.

By Michaela Paukner posted on March 3, 2022 | Posted in Department Management, Precision Ag Sales & Service

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability.

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Precision Farming Dealer Summit 2022 Recap

Shared Values & Vision are Vital to Maintaining Employee Engagement

Consultant and former dealer Tim Norris emphasizes the importance of having cohesive, well-resourced teams for organizational success.

By Libby Wawzenek posted on March 3, 2022 | Posted in Precision Ag Sales & Service

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.

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Leadership Lessons: Building a 2nd Machine Age Dealership

Execute & Innovate Part 2: Create an Innovation Council

By George Russell and Luke Sheppard posted on March 4, 2022 | Posted in Best Practices

Sell tractors, fix them, collect the money and innovate.
Farm equipment dealerships are not considered the most innovative industry, although remarkable innovations occur there on nearly a daily basis.

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Ahead of the Curve

Laser Weeding Reduces Weed Management Costs

By Dan Crummett posted on March 4, 2022 | Posted in Product Innovations & Introductions, Niche Equipment Markets

Seattle autonomous equipment firm unveils pull-behind laser weeding machine to supplement existing farm equipment fleets with pin-point weeding ability, no ground disturbance, and no chemical residues.
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2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.

By Gregg Wartgow posted on March 5, 2022 | Posted in Data & Forecasts

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year.

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Orthman Tru-aPLYr Dry Fertilizer System

By Ben Thorpe posted on March 6, 2022 | Posted in Product Innovations & Introductions

Orthman’s TRU-aPLYr series features an integrated ISOBUS platform to apply dry, liquid and anhydrous products with a single controller. The TRU-aPLYr DRY System includes large fill lids with two 180 cubic foot hoppers both fitted on individual load cell scale system.

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Amazone WindControl

By Ben Thorpe posted on March 6, 2022 | Posted in Product Innovations & Introductions

The Amazone WindControl system permanently monitors and automatically compensates for the effect of wind on fertilizer spread patterns.

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SureFire Ag Sentinel Row Control Liquid Application System

By Ben Thorpe posted on March 6, 2022 | Posted in Product Innovations & Introductions

Sentinel offers instant in-cab notifications of blockages or flow variations, measuring every row with E-Mag flow meter technology. No moving parts means less downtime and more bushels in the bin.

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Featured Articles

Featured Articles

Take Your Service Department to the Next Level

By Kim Schmidt posted on February 28, 2022 | Posted in Best Practices, Department Management

It could be said that the service department is the lifeblood of the dealership. Yet, the service department often presents the most challenges for dealers.

Read More

Precision Farming Dealer Summit 2022 Recap

Are We Entering Precision Farming Sales & Service 2.0?

By Farm Equipment Staff Report posted on March 1, 2022 | Posted in Precision Ag Sales & Service

Over the last several years, precision technology has moved from being largely an aftermarket business to most equipment coming equipped with the technology from the factory. As that shift happened, dealers needed to shift how they monetized the precision side of their business.

Read More

Leadership Lessons: Building a 2nd Machine Age Dealership

Execute & Innovate Part 2: Create an Innovation Council

By George Russell and Luke Sheppard posted on March 4, 2022 | Posted in Best Practices

Sell tractors, fix them, collect the money and innovate.
Farm equipment dealerships are not considered the most innovative industry, although remarkable innovations occur there on nearly a daily basis.

Read More
Digital Edition

Digital Edition

Farm Equipment March 2022 Digital Edition

March 10, 2022

Read each issue of Farm Equipment on your tablet and desktop computer.
Read Digital Edition

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Online Extras

Online Extras

Online Extras: March 2022 Issue

March 10, 2022

Web-exclusive content for this month's issue includes: Precision Ag Dealers Need Resourceful Problem-Solvers and How to Prevent Equipment Theft at Your Dealership

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Top Directory Listings

Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.

Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.

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