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Michaela Paukner

Michaela Paukner was the associate editor of No-Till Farmer, Strip-Till Farmer and Cover Crop Strategies. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.
Articles

ARTICLES

Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities

OEMs tapped a number of existing technology companies in 2021-22 to add to their autonomous agriculture offerings.
By Michaela Paukner posted on July 5, 2022 | Posted in Manufacturer & Dealer Issues, Product Innovations & Introductions, Dealer News, Manufacturer News
Acquisitions of and investments in precision agriculture startups accelerate the capabilities and time to market of the major line manufacturers’ autonomous offerings.
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Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
By Michaela Paukner posted on July 3, 2022 | Posted in Precision Ag Sales & Service
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
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Dealer View

Electric Tractors Present ‘Greatest Opportunity in the World’ for Alabama Dealer

First dealer in the region Columbiana Tractor leans on Solectrac to prepare for servicing the new electric tractors.
By Michaela Paukner posted on May 28, 2022 | Posted in Best Practices, Niche Equipment Markets
As dealers are worrying about electric farm machinery entering the market, Columbiana Tractor’s Chris Mundy is making moves to set his dealership up for success with electric far into the future.
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Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.
By Michaela Paukner posted on March 3, 2022 | Posted in Department Management, Precision Ag Sales & Service

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 


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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.
By Michaela Paukner posted on March 2, 2022 | Posted in Precision Ag Sales & Service

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 


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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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