Michaela Paukner

Michaela Paukner was the associate editor of No-Till FarmerStrip-Till Farmer and Cover Crop Strategies. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.

ARTICLES

Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities

OEMs tapped a number of existing technology companies in 2021-22 to add to their autonomous agriculture offerings.
Acquisitions of and investments in precision agriculture startups accelerate the capabilities and time to market of the major line manufacturers’ autonomous offerings.
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Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
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Dealer View

Electric Tractors Present ‘Greatest Opportunity in the World’ for Alabama Dealer

First dealer in the region Columbiana Tractor leans on Solectrac to prepare for servicing the new electric tractors.
As dealers are worrying about electric farm machinery entering the market, Columbiana Tractor’s Chris Mundy is making moves to set his dealership up for success with electric far into the future.
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Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 


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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 


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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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