There is a strategic approach to sales where building relationships and trust with customers is just as important as the numbers and machinery itself — especially when navigating appraisals and trade-ins.
According to Robb Vanderloop, co-owner and CFO of Vanderloop Equipment (VE), the biggest challenge the 3-store dealership faces in terms of relationships with manufacturers is keeping all the manufacturers happy.
When it comes to building trust with customers, Brian Neuman and Larry Schamberger, both sales reps with Vanderloop Equipment, emphasize the importance of understanding customer needs.
Vanderloop Equipment, located in northeastern Wisconsin, operates with two major equipment lines at the forefront, Claas and AGCO. This includes all AGCO brands, such as Massey and Fendt.
Speaking from Vanderloop’s Beaver Dam, Wis., location, Vanderloop’s Brian Neuman and Larry Schamberger have some thoughts about what you can and can’t teach a salesman, and the most important qualities for ag dealers.
Larry Schamberger, a sales representative at Vanderloop Equipment’s Beaver Dam, Wis., location, shares an analogy to explain the value of specializing in a few key products rather than spreading yourself thin with many.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.