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Christine Book

Christine Book

Christine Book is the Managing Editor of Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer. Her background includes editorial roles for healthcare publications in radiology and cardiology. She has served in a marketing capacity for magazines in the transportation, stormwater and construction industries, and served clients in a range of industries. She joined Lessiter Media in 2024.

Contact: cbook@lesspub.com
Farm Equipment Managing Editor
Articles

ARTICLES

Farm Bureau Market Intel Reports Weather Disasters Cost Farmers $20.3 Billion in 2024

An in-depth analysis of findings from the American Farm Bureau Federation reports that farmers lost $20.3 billion in 2024 due to a range of weather-related events including drought, flooding and hurricanes across the U.S.
By Christine Book posted on March 25, 2025 | Posted in Data & Forecasts
An in-depth analysis of findings from the American Farm Bureau Federation reports that farmers lost $20.3 billion in 2024 due to a range of weather-related events.
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New Dealer Facilities Optimize Customer Experience & Workforce Strength

Equipment dealers are upgrading their businesses by embracing the latest technology, focusing on the customer experience & leveraging space to attract & keep talent
By Christine Book posted on March 24, 2025 | Posted in Facilities

Making the choice to modernize, upgrade or expand an equipment dealership is increasingly being seen as a necessary vs. nice option in an industry that has faced consolidation and growing competition. 


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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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