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Christine Book

Christine Book

Christine Book is the Managing Editor of Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer. Her background includes editorial roles for healthcare publications in radiology and cardiology. She has served in a marketing capacity for magazines in the transportation, stormwater and construction industries, and served clients in a range of industries. She joined Lessiter Media in 2024.

Contact: cbook@lesspub.com
Farm Equipment Managing Editor
Articles

ARTICLES

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Shaping Ag Equipment's Future Workforce

An overview of AEM’s efforts toward ag education offers insight into actions and progress toward filling the industry’s skills and labor gap.
By Christine Book posted on April 23, 2025 | Posted in Best Practices
An overview of AEM’s efforts toward ag education offers insight into actions and progress toward filling the industry’s skills and labor gap.
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Brilliant Harvest Announces Jason Breuer as Product Vice President

Brilliant Harvest Inc., developer of artificial intelligence (AI) software for ag equipment dealers, has announced that Jason Breuer will join its leadership team as Vice President of Product.
By Christine Book posted on April 1, 2025 | Posted in Dealer News
Brilliant Harvest Inc., developer of artificial intelligence (AI) software for ag equipment dealers, has announced that Jason Breuer will join its leadership team as Vice President of Product.
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Check-up on the Wellness of Women in Ag

By Christine Book posted on March 31, 2025
In conducting research on the role of women in agriculture over the past weeks in commemoration of Women’s History Month, several noteworthy articles emerged from a team of researchers at the University of Georgia.
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Industry Advisor Assesses Impacts of Tariffs on the Ag Economy

In summarizing recent tariff updates and the whirlwind of activity on trade disputes over the past months between the United States, Canada, Mexico and China, Kuehl presents facts and figures impacting farmers, equipment manufacturers and dealerships.
By Christine Book posted on March 27, 2025 | Posted in Manufacturer & Dealer Issues, Data & Forecasts
Writing in an early March editorial, Pinion Director of Government and Public Affairs Brian Kuehl focuses on ways U.S. agriculture is impacted by trade policies and shares what he feels is at stake for producers under the new tariffs announced by the Trump Administration.
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Farm Bureau Market Intel Reports Weather Disasters Cost Farmers $20.3 Billion in 2024

An in-depth analysis of findings from the American Farm Bureau Federation reports that farmers lost $20.3 billion in 2024 due to a range of weather-related events including drought, flooding and hurricanes across the U.S.
By Christine Book posted on March 25, 2025 | Posted in Data & Forecasts
An in-depth analysis of findings from the American Farm Bureau Federation reports that farmers lost $20.3 billion in 2024 due to a range of weather-related events.
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New Dealer Facilities Optimize Customer Experience & Workforce Strength

Equipment dealers are upgrading their businesses by embracing the latest technology, focusing on the customer experience & leveraging space to attract & keep talent
By Christine Book posted on March 24, 2025 | Posted in Facilities
Making the choice to modernize, upgrade or expand an equipment dealership is increasingly being seen as a necessary vs. nice option in an industry that has faced consolidation and growing competition.
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