Items Tagged with 'Mark Vanderloop'

ARTICLES

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Dealership Minds

The Power of Personalization

Connecting with the customer base drives success for store lead Doug Neta
Doug Neta holds a unique position at Vanderloop Equipment’s (VE) Lena, Wis., store. With 15 years at the company, Neta used his experience as a farmer and service technician to become a resoundingly personal store lead with his customers.
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Dealership Minds

Cashflow Rules the Day

This owner/CFO developed ‘home-grown’ disciplines after watching his late dad struggle through the 1980s
From the nondescript office at the original Brillion, Wis., store built in 1960s next to the family’s original farmstead, a few things about Robb Vanderloop come to mind.
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Dealership Minds 2024 Overview: Vanderloop Equipment

For the sixth installment of Farm Equipment’s Dealership Minds series, 8 staff members traveled throughout central Wisconsin to experience first hand how a successful dealership — Vanderloop Equipment (VE) — operates in the midst of planting and hay cutting season in May.
For the sixth installment of Farm Equipment’s Dealership Minds series, 8 staff members traveled throughout central Wisconsin to experience first hand how a successful dealership — Vanderloop Equipment (VE) — operates in the midst of planting and hay cutting season in May.
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Online Extras: January 2024 Issue

Web-exclusive content for this issue includes:
  • Behind the Scenes: Autonomy Demo with Mark Vanderloop
  • Used Equipment Remarketing Roadmaps Podcast
  • Farm Equipment’s Best of the Web

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Vanderloop Equipment Bets on the Future

When this AGCO dealership built a new facility focused on selling Claas equipment, it designed it with growth in mind.
Driving along Highway 151 in Beaver Dam, Wis., a sleek and modern facility appears on the horizon. The European style building is Vanderloop Equipment’s newest store, and represents a different approach than the 65-year-old AGCO dealership’s two other locations in Brillion and Lena, Wis.
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