Whether they’re banding with a stream of air or broadcasting off the blades of a spinner, growers and custom applicators working with granular and bulk dry products are looking to cover more ground faster and with more accuracy — it’s all part of increasing productivity and precision.
Once the dealer and sales manager acknowledge the importance of monitoring their departmental sales mix as well as the sales mix between their new and used equipment sales, as outlined in the previous two columns, then it would behoove them to turn their attention to the subject of turnover.
Before too long, you're going to need techs to repair your techs. The other day, I came across an article from an Irish newspaper that said remote controlled robotic tractors and combines could be the future of farming, according to a top agricultural engineer and professor at Harper Adams Univ. in the U.K.
My last article was titled “Technology to Exceed Customer Expectations.” In it I cited 5 different real world examples that show how farm equipment dealers use technology to better serve their customers and to improve their dealership’s performance.
Bigger farm sprayers with wider booms continue to generate sales across the U.S. and European farmscape, but farmers and engineers in the nutrient and chemical application business are increasingly taking a serious look at "what comes out of the sprayer" and how best to maximize the effectiveness of that output.
After monitoring the overall wholegoods sales mix as a percent of total dealership sales, the next wholegoods metric that should be continually measured, monitored and managed is the new and used wholegoods sales mix as a percent of total wholegood sales.
When we published the results of our first brand loyalty survey in 2011 (Brand Loyalty: Is It Dead?, Farm Equipment, January 2011) we said it would lay the groundwork for future surveys to monitor farmers attitudes about their preferences when it came to the equipment they were buying.
If forecasts for 2013 net farm income and cash receipts are accurate, it looks as if the ag equipment business could see its first softening since 2009. In this business, that's a pretty good run of solid sales years for both dealers and manufacturers.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.