Articles by Dave Kanicki

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Dealership Minds

Cultivating Supplier Relationships to Build Customer Loyalty

“I miss cotton,” says Larry Sitzman. “We really enjoyed serving the cotton industry for a lot of years.” But today, cotton, which was once called “white gold,” has become insignificant in California’s Central Valley, one of the most diverse agricultural regions in the U.S., if not the world. Kern Machinery, where Sitzman is the general sales manager, hasn’t sold a cotton picker in more than 10 years.
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Kanicki
From the Desk of Dave Kanicki

Is Consolidation Good for Everybody?

Over the years, more than a few dealers have told me the best deals they ever made were often the deals they didn’t make. At least a few industry pundits believe this is the case for Monsanto in its failed bid to acquire Syngenta.
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Dealership Minds 2016: Kern Machinery

Precision Solutions for Speciality Crops

Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, gives an overview of some of the precision technology Kern Machinery has been able to offer farmers in both row crops and permanent crops in the area. Giesick sees real-time data collection, analysis and decision-making as the future of farming. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Keeping Salesmen Organized with Computer Software

Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, empowers his sales staff with the technology they need to prepare for and stay on top of scheduled appointments. This can be as simple as encouraging the use of Microsoft Outlook to stay organized. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Following Up with Customers Using the John Deere Dealer Scorecard

The John Deere Dealer Scorecard is an appropriate tool Kern Machinery uses to evaluate customer satisfaction. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, talks about the scorecard and how they use it to identify areas of improvement and situations when an additional follow-up, in-person meeting might be necessary to serve the customer. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Tracking Equipment Financing Filings to Be Aware of Lost Sales

Kern Machinery subscribes to EDA's UCC equipment filings, which tracks any new leases in their territory. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, explains why they track this data and how they use it to be aware of lost sales. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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