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Dealership Minds 2016: Kern Machinery

Tips for Selling to Corporate Farms

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
Corporate farms in Kern Machinery's area of responsibility take up a lot of acres and they consume a lot of equipment. Therefore, they are important to the dealership. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., shares some insights on how the dealership works with these organizations. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Opportunities for a Rental Equipment Program

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The nature of the high-use equipment Kern Machinery sells means they do very little used equipment trading. Instead, the dealership creates their own used equipment through a rental program. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., explains how the rental program works. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Fostering Relationships with Shortline Equipment Manufacturers

By Dave Kanicki posted on January 26, 2016 | Posted in Niche Equipment Markets
The relationships Kern Machinery has developed with their stable of shortline equipment manufacturers are extremely important to the dealership's success. Larry Sitzman, general sales manager for Kern Machinery in Bakersfield, Calif., talks about those relationships. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Sponsored Content: Success in Shortline Machinery

Succeeding as a Shortline Dealer: The Ultimate Wake-Up Call

Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
By Dave Kanicki posted on January 25, 2016 | Posted in Manufacturer & Dealer Issues, Niche Equipment Markets
Based on the experience of shortline dealers across the country, being cancelled by a major doesn't have to be the death knell of your business.
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From the desk of Dave Kanicki

Take a Pick: Farm Equipment or Computers?

By Dave Kanicki posted on January 25, 2016 | Posted in Operations & Finance
If you had the choice of working in the computer industry or the ag equipment business, which would you choose? This may not be the best year to be asking a question like this, but regardless of the time or business environment, honestly, which would you choose? Maybe even more importantly, what’s the reason for your choice?
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Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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Montag Mfg

Montag is the industry’s innovative leader for precise, accurate metering of fertilizer, seed and other nutrients. The Montag system has become the standard for deep banding of fertilizer. Montag is also pioneering the technology for cover crop seed application. The new Cover Crop+ is able to meter the smallest seed, and can be mounted to tillage implements, combines, plus Hagie sprayers and detasselers.

Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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