Dealers on the Move

From the Desk of Mike Lessiter

Getting to the "Red Zone"

But having just returned from last weeks first-ever Dealership Minds Summit in Kansas City, the imagery of the red zone ” that spot on the field where opportunities are the greatest” seems appropriate. Because during that sold-out Summit, the Dealership of the Year alumni and other dealers in attendance pushed the entire dialog to that œred zone? area, and kept it there for a full 8 hours.
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