Niche Equipment Markets

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Use a Tire Gauge to Lighten Loads & Boost Farm Productivity

Reduced compaction and improved field performance team up to help growers willing to spend time tweaking inflation pressure to increase the footprint of their farm equipment tires

Do you know what tire pressure you’re running in your tractor tires?” That’s an informal question Nate Firle asks of growers at conferences and workshops where he speaks as owner of AgRevival, a Minnesota agronomic research firm located in Gibbon.


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How To Sell

Minimum Tillage, Maximum Payback

Explaining the cost savings potential of strip-till is pretty straightforward, but setting a grower up with the right rig for their specific situation requires effort, engagement and expertise
Most growers will pay attention when you start talking about how they can reduce fertilizer use and tillage passes, all while maintaining or even improving yield.
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Change to FAA Regulation Allows 1 Operator to Fly 3 Sprayer Drones

FFA regulation exemption for U.S.-based drone maker allows 1 person to operate 3 drones in a swarm, a 3-fold increase in productivity
The FAA recently granted Texas-based drone manufacturer Hylio a regulatory exemption that allows 1 operator to simultaneously pilot 3 heavy-lift drones instead of requiring an operator and observer per 1 drone over 55 pounds.
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Niche Equipment Markets

Aftermarket Kits Let Customers Update Tech on Older Units

Convincing growers to invest in precision technologies almost always comes down to ROI, and upgrade kits help deliver all the benefits at a fraction of the cost.
Aftermarket upgrades give growers an opportunity to turn their existing equipment into high-tech precision agriculture machinery. For the industry to build broader adoption, dealers must play a pivotal role.
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Niche Equipment Markets

What to Know About Selling to High-Acreage Organic Row-Crop Farmers

Taking the time to understand an organic farmer’s agronomic & business needs can help dealers establish trust, build rapport & match the right equipment, options & accessories to each customer’s specific needs
Although organic farming only accounts for less than 1% of total U.S. farmland, it’s a niche that continues to grow. In fact, USDA research shows that U.S. certified organic cropland grew 40% from 2016 to 2021
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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