Following is a list of “editor’s favorites” of some of the most influential articles and reports that chronicled the changing industry since Lessiter Media acquired Farm Equipment in the summer of 2004.
A private equity executive called me looking for information on the market potential for the high speed discs that were penetrating the North American market after being introduced in Europe.
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
With an editorial-first focus & no expectations to attract major’s advertising support, Farm Equipment boldly went where few mainstream publishers were willing to go
“When somebody got mad at us, I just viewed it as a part of the job,” says Dave Kanicki. “We had our values and knew how we wanted to operate, and we had to stand behind them.
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
Lessiter Media’s first 12 months with Farm Equipment were trying, but perseverance, planning & a serendipitous visit from a former mentor changed its fate
This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.
In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025.
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
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