Articles Tagged with ''sales''

Forecast & Trends

Dealers’ Sentiments, Outlook ‘Somewhat’ Improved

While farm equipment sales remain in the doldrums, U.S. and Canadian dealers’ sentiments about business conditions improved slightly according to the results of Ag Equipment Intelligence’s most recent Dealer Sentiments & Business Conditions Update survey. Here’s what dealers are reporting about current business conditions for ag machinery.


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Matt Godinho_231_Dealership Minds_DK_1015
Dealership Minds

A Mix of Narrow Tractors & Quads

The extra large doors in its service department are a good indication that Kern Machinery’s Delano, Calif., location wasn’t necessarily built for the equipment that it specializes in today. “Our shop was actually built solely for cotton pickers. We’ve gotten away from the larger tractors and cotton pickers,” says Matt Godinho, sales manager of the store. As a matter of fact, when I came here 17 years ago we had 4 slightly used cotton pickers for sale. The last one we had was probably 12 years ago. I repossessed that one.”
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2015 Dealership of the Year Video Series: Salem Farm Supply

Motivating Parts & Sales Through an Incentive Program

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, share ideas they've used as incentive programs for both the sales and parts departments. The incentive programs they've put in place have a variety of structures and timeframes.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Benefits of Making Sales a Salaried Position

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the dealership's compensation package for the sales team. The entire team has been salaried for a long time and they've found it encourages the team to work together to get the job done.
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