Articles Tagged with ''dealer''

Rural Lifestyle Dealer Releases First-Ever Digital Edition

Rural Lifestyle Dealer, the leading media connection to the rural dealer market, is proud to announce the launch of its first-ever digital edition. In addition to receiving the glossy, full-color print publication, thousands of key decision makers in the rural equipment market will also receive this digital complement to the spring issue.
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Triple W

Dealers Update, Expand & Build New Facilities

With a several year run of strong farm equipment sales, dealers are seizing the opportunity to upgrade their facilities, many in a big way. Most new stores are taking on more of a retail feel with customer comforts and amenities in mind. But beyond being far more accomodating than traditional dealer facilities of the past, several of the new dealerships are also being designed and built for practicality, efficiency and productivity, first. While adapting many of the features suggested by their major suppliers, most are also adding their own distinctive touches to set themselves apart.
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To the Point: What Signs Do You Look For?

In the last few issues of Farm Equipment, including this one, we've covered dealer succession planning in some depth. One of the concerns expressed by many of those getting ready to step aside is that the new generation that's stepping up into positions of ownership have never been through the really tough times. If you think about it, no one under 46 years old was a working professional during Ag's Great Depression of the 1980s when most dealers couldn't sell their souls to the devil, let alone a tractor to a farmer.
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Sales Training Starts From the Top

Regular communication between the sales manager and the sales team will help in identifying training needs and tracking their progress.
It's a common complaint heard from dealers across North America, "I can't find good techs." However, finding the right sales team can be just as challenging, and is just as important. Keep in mind, the quality of the sales team starts with the quality of the sales management. The better the management, the better the sales team.
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Creating Worthwhile Dealer Events: Combine Clinics

Keeping farm customers productive and efficient is the goal of every farm equipment dealer. This is particularly true during harvest time. Unfortunately, not all customers are looking far ahead when it comes to getting their equipment ready. A lot of times this is particularly true when it comes to combines. But, you can help them prepare by hosting a combine clinic focused on maintenance and harvest preparation.
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Mahindra USA Moves Ahead in Dealer Satisfaction

Mahindra USA, the number one selling tractor brand in the world based on volume, rises to the number two spot in dealer satisfaction according to the North American Equipment Dealers Association (NAEDA) 2013 Dealer-Manufacturer Relations Survey. In the category of major tractor manufacturers, Mahindra shows significant improvement in overall dealer satisfaction moving up a position in the rankings. Mahindra USA captured the top spot in several categories: Communications with Management, Marketing & Advertising Support and Product Availability.


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From the Desk of Dave Kanicki

Passion at Work

They say that confession is good for the soul, and every once in a while people will offer a true mea culpa for things they regret.
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