Articles Tagged with ''Lessiter Media''

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Looking Back: From Dreaming Farm Boy to Equipment Dealer

A Look Back on Farm Equipment History with: Tim Brannon, Owner, B&G Equipment, Paris, Tenn.
This toddler started in the sandbox pushing toy tractors around in my first “farming” enterprise. The toy tractors would later turn into real ones and all through school days the library had a well-worn path to the magazine section.
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Kanicki Shares Formula, Results for Farm Equipment

Following is an excerpt from Executive Editor Dave Kanicki’s farewell blog in 2020
When I joined Lessiter Media in 2005 as an editor for Farm Equipment and Ag Equipment Intelligence (then called Ag Industry Watch), I believed a big part of my job was to be an advocate for farm equipment dealers.
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Competition Calls & Farm Equipment Responds

An unexpected phone call spurred fast action that protected the brand while gaining access to an acquisition partner
Farm Equipment was well ahead in every measurable criterion — advertising market share, editorial pages, ad pages and revenue. Things were proceeding nicely, and I wouldn’t say we were complacent but perhaps a shakeup was needed.
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Farm Equipment Magazine’s ‘Origin Story’

A farmer dabbling in trade publishing & an unpaid printer bill brought Johnson Hill Press 2 key opportunities in the late 1960s
A publishing genealogist could argue that the family tree of Farm Equipment dates back to 1957, 47 years before Lessiter Media acquired the publication.
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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