It takes on-going work and attention from all departments — parts, service and sales — to grow a customer's business after converting them from another brand. In this video, David Orr, sales manager for Intermountain New Holland, and Daniel Alevar, salesperson, discuss the work that went into growing David Alves, owner of Rock Bottom Custom LLC, after his initial purchase.

The Color Conversions Series is brought to you by Thunder Creek Equipment.

To get more coverage from the Color Conversion Series, click here.